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Set the traffic allocation for a triggered experiment

Abstract

How to set the traffic allocation for a triggered experiment.

To set the number of guests that you want to expose to a triggered experiment you must set the traffic allocation. For example, if you set traffic allocation for an abandoned cart experiment, you might only want 20% of guests with abandoned carts to receive abandoned cart emails. You can later configure this percentage higher, once you are pleased with the results of your abandoned cart experiment.

To set the traffic allocation:

  1. On the Build screen, in the Personalization section, click the Allocation percentage field. The Distribution slider modal displays.

    The allocation slider.

  2. Click and drag the Allocation slider to set the percentage of guests that you want to expose to the experiment.

    Important

    This is out of all guests who are eligible to be exposed to the triggered experiment. For example, if you create an abandoned cart experiment and set this to 20%, only 20% of guests with abandoned carts will receive the email.