---
title: "Sitecore Connect for Content Hub architecture"
slug: "sitecore-connect-for-content-hub-architecture"
abstract: "Overview of the elements and concepts in the Sitecore Connect for Content Hub connector architecture."
---
# Sitecore Connect for Content Hub architecture

The Sitecore Connect for Content Hub connector (SCCH) enables you to integrate Sitecore Content Hub with SitecoreAI in various ways. The connector contains a Content Marketing Platform (CMP) module, and a Digital Asset Management (DAM) module.

The CMP and DAM modules in the connector enable the following functionalities:

- The Sitecore [CMP section](https://doc.sitecore.com/sai/en/developers/sitecoreai/sitecore-connect-for-content-hub/sitecore-connect-for-content-hub-architecture/sitecore-connect-for-content-hub---cmp/sitecore-connect-for-content-hub---cmp.html "Sitecore Connect for Content Hub - CMP") in SCCH enables you to work with content created in Sitecore Content Hub directly in Sitecore. Content is automatically created and updated when changes are made in Sitecore Content Hub.
- The Sitecore [DAM section](https://doc.sitecore.com/sai/en/developers/sitecoreai/sitecore-connect-for-content-hub/sitecore-connect-for-content-hub-architecture/sitecore-connect-for-content-hub---dam.html "Sitecore Connect for Content Hub - DAM") in SCCH enables you to browse, search, and insert digital assets from Sitecore DAM directly from within Sitecore’s Content and Experience editing.