---
title: "Optimize content for AEO"
slug: "optimize-content-for-aeo"
abstract: "Review and apply Scrunch AEO recommendations in the Page Builder to help AI tools discover, understand, and cite your content."
---
# Optimize content for AEO

> [!note]
> **Before you begin**
> Make sure your SitecoreAI CMS environment is [connected](https://doc.sitecore.com/sai/en/users/sitecoreai/ai-discoverability-powered-by-scrunch/connect-sitecoreai-cms-to-scrunch.html) to Scrunch. The connection is live if the **AEO opportunities** tab appears on your site's **Channels** page in SitecoreAI.

Use **AEO opportunities** in the Page Builder to review Scrunch's answer engine optimization (AEO) recommendations for the page you're editing. You can apply recommendations, make manual edits, or dismiss recommendations you don't plan to use.

For more information, see [AEO opportunities](https://doc.sitecore.com/sai/en/users/sitecoreai/ai-discoverability-powered-by-scrunch/aeo-opportunities.html).

![Recommendations powered by Scrunch in the Page Builder.](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/aeo-opportunities-in-page-builder.jpg)

## Understand AI discoverability scores

The **AEO opportunities** panel shows two scores, each out of 100:

- **Page citability** - indicates how likely AI tools are to cite the page as a source.
- **Page retrievability** - indicates how easily AI tools can discover, understand, and extract information from the page.

<a id="aeo-optimization-recommendations"></a>

## Recommendations

Recommendations can include:

- A label that identifies the type of suggested change.
- Labels that identify the component and field the recommendation applies to.
- The recommended replacement text.
- The content from the published page Scrunch analyzed.
- **Apply** and **Dismiss** options.

## Optimize a page for AEO

> [!important]
> To view recommendations in the Page Builder, set your site's [**Target hostname**](https://doc.sitecore.com/sai/en/users/sitecoreai/create-and-manage-sites/manage-sites.html#manage-hosts) to its public hostname.

To review and apply recommendations:

1. In the Page Builder, open the recommendations in one of the following ways:
    - In the top-right corner of the local toolbar, click the **AEO opportunities** icon powered by Scrunch.
    - In the **Sitemap**, locate the page, click :mdiDotsHorizontal: > **AEO opportunities**.

2. In the **AEO opportunities** panel, review the recommendations. If **Scroll to content** is available, click it to locate the field in the page canvas.

   If no recommendations appear, see [No signals, opportunities, or recommendations](https://doc.sitecore.com/sai/en/users/sitecoreai/ai-discoverability-powered-by-scrunch/limitations-and-troubleshooting.html#no-signals-opportunities-or-recommendations).

   > [!note]
   > The **Not found** filter shows recommendations that SitecoreAI can't apply automatically. If you can locate and edit the relevant content, make the change manually. For causes and next steps, see [Unmatched recommendations](https://doc.sitecore.com/sai/en/users/sitecoreai/ai-discoverability-powered-by-scrunch/limitations-and-troubleshooting.html#unmatched-recommendations).

   > [!caution]
   > AI-generated recommendations can contain inaccuracies. Review each recommendation carefully before applying it.

3. If **Apply** is available, click it to apply the recommendation automatically. To dismiss a recommendation, click **Dismiss**.

   When you apply a recommendation automatically, SitecoreAI:

   - Highlights the relevant field in the canvas.
   - Creates a new version of the content item.
   - Updates the content with the recommended text.

4. Optionally, make additional edits to the content.
5. If the page is part of a workflow, move it through the required workflow states.
6. You must [publish the page with related items](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/publishing-pages-and-referenced-items/publish-a-page.html) to make the optimized content available on your website.

For information about expected results after publishing, see [No immediate change in AI visibility](https://doc.sitecore.com/sai/en/users/sitecoreai/ai-discoverability-powered-by-scrunch/limitations-and-troubleshooting.html#no-immediate-change-in-ai-visibility).