---
title: "Build digital experiences"
slug: "build-digital-experiences"
abstract: "Channels in SitecoreAI lets you build and manage digital experiences, create sites, design pages, and publish content across all channels."
---
# Build digital experiences

In SitecoreAI, **Channels** is the main workspace for building and managing digital experiences. It brings together everything needed to create and organize sites and site collections.

To access it, in the navigation menu, click **Channels**.

![Screenshot of the Channels tab.](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/sai-channels-page.png)

In **Channels**, teams can quickly manage sites and collections and perform these key actions:

- [Create and manage sites](https://doc.sitecore.com/sai/en/users/sitecoreai/create-and-manage-sites.html "Create and manage sites") - set up new sites from templates or copies, edit settings, and open them in Page Builder for content updates.
- [Create and manage site collections](https://doc.sitecore.com/sai/en/users/sitecoreai/create-a-site-collection.md "Create a site collection") - group related sites under one collection to share resources and keep projects organized.
- [Build web pages](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages.html "Build pages") - use the Page builder to design, edit, and personalize pages with components and content.
- Personalize and test experiences - create variants to [personalize a page](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize.html "Personalize") or perform [A/B/n testing](https://doc.sitecore.com/sai/en/users/sitecoreai/a-b-n-testing.html "A/B/n testing") of components on a page.

Additionally, the [Agentic studio widget](https://doc.sitecore.com/sai/en/users/sitecoreai/navigating-the-interface.html#UUID-2e2a8a4e-363b-7de4-a7e0-1bf77d3e048c_section-id235183034116784 "Agentic studio widget") below the navigation menu lets you access the agentic features in the Agentic studio.

> [!important]
> To use the agentic features, ensure Stream is enabled in the Sitecore Cloud Portal and that you have been added as a Stream user. If Stream isn't enabled yet, click Enable Stream in Cloud Portal and follow the on-screen instructions.