---
title: "Build pages"
slug: "build-pages"
abstract: ""
---
# Build pages

The Page builder is a What You See Is What You Get (WYSIWYG) interface that offers a wide range of editing and design functionalities for building web pages. With Page builder, you can create any number of webpages, in any language, and publish any version of the pages composing your website at any time.

In addition, the Page builder offers personalization and analytics features, so you can display different content to different audiences, and assess how these changes affect your website's performance.

With Sitecore, you are not only building a website, but you are given the tools needed to continuously improve the digital experiences you offer to your visitors.

![Screenshot of the Page builder interface](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/builderUI.png)

The Page builder modes are conveniently organized on four tabs:

- **Editor** - this is where most of the site building functionalities are available:
    - You can [create pages](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/creating-webpages.html "Creating webpages") from templates, and manage your [site tree](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/managing-the-site-tree.html "Managing the site tree").
    - You [structure the pages](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/structuring-a-page.html "Structuring a page") by adding containers to create grids, rows, and columns, and [drag components](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/adding-components-to-a-page.html "Adding components to a page") onto the canvas.
    - You can [add content](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/adding-content-to-a-page.html "Adding content to a page") to the components' fields by selecting assets from data sources (for example, images from the legacy [Media Library](https://doc.sitecore.com/sai/en/users/sitecoreai/manage-media/media-library.html "Media library") or the [modern Media Library](https://doc.sitecore.com/sai/en/users/manage-media/media-library/modern-media-library.md "Media library")), or by writing and editing text directly on the page.
    - You can start [A/B/n tests](https://doc.sitecore.com/sai/en/users/sitecoreai/a-b-n-testing.html "A/B/n testing") to identify the designs or content that performs best against your business goal.
- **Content** - you can create, find, and edit pages, folders, and content items without navigating the full content tree. [Content mode](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/adding-content-to-a-page/create-and-find-content.html) provides a focused, full-screen editing experience, allowing you to quickly search for items and fields, and manage content more efficiently.
- **Templates** - building page templates ensures that all pages of your site share the same header, footer, and key sections without having to do it all manually for each page.
- **[Personalize](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize.html "Personalize")** - the Page builder lets you build web pages with layouts and content customized to different audiences. In this way, visitors to your website get to see content that matches their expectations and requirements.
- **Analyze** - you can check in just one click what is happening on your site as a whole, as well as on individual pages and on their variants if available. This means you can base your important business decisions on meaningful insights.