---
title: "Get performance insights"
slug: "get-performance-insights"
abstract: "Use the various dashboards available in SitecoreAI to track and understand your digital performance."
---
# Get performance insights

[SitecoreAI](https://doc.sitecore.com/sai/en/users/sitecoreai/sitecoreai/sitecoreai.html "SitecoreAI") provides multiple ways to monitor how your digital experiences perform and to understand the impact of the changes you make. These insights help you spot engagement patterns and make informed, data-driven decisions.

**Optimization** includes several ready-to-use dashboards. Under **Analytics**, these dashboards bring together insights from your sites, forms, tests, search interactions, events, and traffic so you can see how users behave and how your experiences are performing.

Dashboards update in real-time, powered by Azure services. This enables fast processing of live activity without relying on scheduled jobs or batch refreshes and supports future integration with Microsoft analytics tools such as Power BI and Fabric.

Use **Analytics** whenever you need a clear view of audience behavior, engagement trends, and performance outcomes across your digital touchpoints. The dashboards can help you:

- Monitor new content or feature launches.
- Optimize live campaigns.
- Validate personalization updates immediately.
- Catch sudden drops, anomalies, or spikes early.

## Analytics dashboards in Optimization

![Screenshot of the Analytics dashboards in Optimization.](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/analytics-optimization-menu.png)

Each dashboard displays insights based on the interactions that occur on your site, such as page views, form submissions, searches, tests, or other tracked actions. Data appears once the related feature is in use and visitors interact with it.

> [!note]
> To enable performance tracking, you must [create an analytics identifier](https://doc.sitecore.com/sai/en/users/sitecoreai/create-and-manage-sites/manage-personalization-and-analytics-for-sites.html "Manage personalization and analytics for sites") and assign it to your website on the Settings tab.
>
> To consolidate data from multiple sites into one dashboard, assign the same identifier to each one.

You can explore the following dashboards:

- **[Sites](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/sites-performance-dashboard.html "Sites performance dashboard")** - track metrics for one site or a group of sites that share the same analytics identifier, including visitors, views, bounce rate, and average time on site. To view standalone sites and pages dashboards, see [sites and pages dashboards](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/index.html#additional-sites-and-page-dashboards.)
- **[Forms](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/forms-performance-dashboard.html "Forms performance dashboard")** - monitor user engagement with forms, including views, interactions, submissions, and conversion rates.
- **[Component A/B/n tests](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/a-b-n-tests-performance-dashboard.html "A/B/n tests performance dashboard")** - compare A/B/n test variants to find top performers and make data-driven improvements.
- **[Headless personalizations](https://doc.sitecore.com/sai/en/users/sitecoreai/headless-personalization-and-abn-testing/view-performance-analytics.html)** - monitor the performance of a headless experience becomes Live.
- **[Personalization insights](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/personalization-insights-dashboard.html)** - track personalization reach, default experience delivery, delivery errors, delivery performance, and activity across channels and languages.
- **[Search](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/search-dashboard.html "Search dashboard")** - analyze how users interact with your site’s search, including views, clicks, click-through rates, top keywords, and null searches.
- **[Events](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/events-dashboard.html "Events dashboard")** - view standard and custom events to understand user actions.
- **[Traffic](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/traffic-dashboard.html "Traffic dashboard")** - track entry routes, page activity, and movement across the site.

## Navigating and filtering dashboards

To open the analytics dashboards:

1. In the navigation menu, click **Optimization**. 
2. In the left sidebar, click :mdiChartLine: **Analytics**.
3. Use the left panel to switch between dashboards, including **Sites**, **Forms**, **Component A/B tests**, **Personalization operations**, **Search**, **Events**, and **Traffic**.
4. Use the sites filter to choose between:
    - **All sites** - view combined analytics for all sites sharing the same analytics identifier, except for A/B test analytics, which cannot be aggregated across sites.
    - **Single site** - view analytics for a specific site.
5. Use the **Time** filter to choose a time frame such as such as *1 hour*, *1 day*, *1 week*, *1 month*, or specify a custom date range up to the previous two months.


## Additional sites and page dashboards

Beyond the analytics dashboards in **Optimization**, SitecoreAI also offers related standalone insights for pages and sites:

- [Page insights](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/page-insights-dashboard-in-analyze.html "Page insights dashboard in Analyze") - analyze the performance of a specific page or compare it with a variant directly within **Analyze** in Page builder.
- [Sites dashboard](https://doc.sitecore.com/sai/en/users/sitecoreai/get-performance-insights/sites-performance-dashboard.html "Sites dashboard") - review analytics, manage site settings, and monitor campaigns for an individual site. You can customize this dashboard to show only the widgets that matter to your workflow, including those available through Marketplace.

These dashboards offer additional insights for optimizing performance at both the site and page level.