---
title: "Page insights dashboard in Analyze"
slug: "page-insights-dashboard-in-analyze"
abstract: "The Page builder Analyze provides page insights so you can check and compare various metrics about traffic to individual pages and their variants."
---
# Page insights dashboard in Analyze

In Page builder Analyze mode, you can access **Page insights** to view the analytics data for a specific page, or compare metrics between a page and one of its variants.

## Access page insights in Analyze

To view page insights in Page builder Analyze mode:

1. Open Page builder, and in the side toolbar, click the **Analyze** tab.
2. In the global toolbar, select the site and language of the website for which you want to access the analytics data.
3. In the **Time** filter, select the time period for which you want to see data.

    When you have specified a time period, the dashboard is refreshed by loading the data for that specific time period. After this, the data is refreshed every minute.

4. On the **Page insights** tab, browse the **Site tree** and click the page for which you want to see analytics.
5. To see analytics for a particular variant of the page, click on the variant name in the drop-down menu to the left.
6. To compare data between two variants, click **Add page variant** and click on another variant name in the drop-down menu to the right.

    When comparing two pages variants, the data is shown using side-by-side graphs for easier comparison.

## Page engagement metrics

The **Page insights** dashboard provides metrics that help you track page traffic, engagement, and audience behavior:

> [!tip]
> The dashboard displays totals and trends so you can compare performance with the previous period. Color coding helps highlight changes—for example, a red number under Visitors means a decrease in visitors on the page.

- **Visitors** - the number of individuals who visited your page one or more times during the selected time period.
- **Average page views per session** - the average number of pages viewed by a visitor during one session.
- **Views** - the total number of page views, recorded each time a visitor loads or refreshes a page.
- **Visits** (chart) - the number of active and closed visits that occurred on your page during the selected time range, along with a trend comparison to the previous period. Hover over a data point to see details.

    > [!note]
    > This time series includes active and closed visits over time. It’s not possible to sum these values for a total number of visits, as visits lasting more than an hour would be double-counted.

- **Visits by time of day** (heatmap) - the sum of closed visits (no longer active) per hour and day of the week displayed as a heatmap. Darker colors represent higher visit counts. Hover over a square to see specific data.

    > [!note]
    > The heatmap includes only sessions that closed within the selected time period.

- **Variant views** - the number of views for the top five variants of the page within the selected time frame.
- **Top countries** - the top five countries from which a visit originated and their proportion.

    > [!note]
    > Country data is based on IP addresses and may be inaccurate when visitors use VPNs.

- **Source** (graph) - the percentage of visits by source. The *source* is determined by referrer data—the last web address a visitor accessed before arriving on your page (for example, *google.com* if they came from a Google search.
- **Browser** - the top five browsers used to access your page and their proportion.
- **Operating system** - the operating systems that were used to access your page.