---
title: "Create a page variant"
slug: "create-a-page-variant"
abstract: "Build a page variant for a specific audience to create a personalized digital experience for your website's visitors."
---
# Create a page variant

In Page builder **Personalize** mode, the process of delivering a personalized experience to your website’s visitors involves first creating a website page variant and building an audience for it. You can then edit the page variant to cater to the expectations and requirements of the audience you have built and assigned to the variant. Only visitors that belong to this audience see this page variant.

> [!note]
> At the moment, it is only possible to create a maximum of ten variants per default page. For each variant, it is only possible to include a maximum of five conditions per audience.

To create a page variant in Page builder:

1. In Page builder in **Editor** mode, in the site tree, click the page you want to create a variant for.
2. On the **Personalize** tab, in the left-hand side panel, click **Create variant**.
3. To create the audience intended for that page variant, in the **Create new page variant** dialog, enter the page variant name and click **Next**.
4. In the **Create your audience** dialog, in **Build** mode, enter the name of your audience and click **Add first condition**.
5. To add a condition template to the audience builder, click :mdiPlusCircle: next to the template name.

    To locate a condition template, do one of the following:

    - Open the **Tags** selector and select the relevant tags. The list of templates displays only templates that have at least one of the selected tags.
    - Type a search term in the search field. The list of templates displays only templates whose name or description includes that search term.
6. In the audience builder, specify the details of the condition. See [Condition templates](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize/specifying-variables-for-conditions.html "Specifying variables for conditions") for an explanation of the available templates and their details.

    ![Screenshot of the audience builder](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/perso1.png)

7. If you have added several conditions, set up the operators between conditions.
8. Optionally, [to create a group of conditions](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize/work-with-condition-groups.html "Work with condition groups"), click **Add group**. This helps you control the order of execution of conditions by having a nested group of conditions within the list of conditions selected for the audience.
9. To move the condition or group of conditions higher or lower in the list of conditions, click the up :mdiArrowUp: or down :mdiArrowDown: arrow on the right-hand side of the condition. The [order of execution](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize/understanding-the-order-of-operations-in-conditions.html "Understanding the order of operations in conditions") is impacted by the order in which the conditions are arranged in the builder.
10. When you have finished creating the audience, to see a list of conditions in an easily readable format, in the order they are run, click **Preview**.
11. Click **Save** and close the audience builder.

    Your newly created variant is now available in the list of variants in the left pane.

12. You can now [edit the variant](https://doc.sitecore.com/sai/en/users/sitecoreai/personalize/edit-a-page-variant.html "Edit a page variant"). When you are done editing, you must [publish](https://doc.sitecore.com/sai/en/users/sitecoreai/build-pages/publishing-pages-and-referenced-items/move-an-item-through-the-workflow.html "Move an item through the workflow") it for it to be visible to the audience you defined.

To personalize the page variant, you can:

- assign a different content item to the component.

    > [!note]
    > Direct inline editing in a page variant means that the default page is also changed. To personalize a page, you must edit the page variant by assigning different content items to components, and not using inline editing.

- hide a component in the variant page.
- in some cases, replace the component with another one.

A component that was edited to personalize the page variant is highlighted in teal. An icon in the top right corner of the component also indicates that the component has been personalized.

> [!note]
> If you have duplicated environments that share items with the same page IDs, the personalization variants of these pages are automatically duplicated and share the same ID too. Changes you make to the page variant in one environment will affect the page variant in the other non-production environment.
>
> This is not the case when duplicating a page or creating a new environment. In these cases, personalization variants of the duplicated pages will not be shared and can be edited independently.