---
title: "Create a campaign"
slug: "create-a-campaign"
abstract: "How to create a campaign in SitecoreAI outlining its initiatives and goals, and setting its duration."
---
# Create a campaign

A [campaign](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/managing-campaigns.html "Managing campaigns") represents a key marketing initiative, goal, or activity that your team aims to accomplish, such as product launches, website updates, seasonal promotions, or digital ad strategies. 

Creating a campaign is one way to start planning and organizing work. You can also begin with a brief and convert it into a campaign. When a campaign is created first, add or create briefs afterward to capture requirements and creative direction.

> [!note]
> To create a campaign, you must have a Stream *Admin* app role or an *Organization Admin* or *Organization Owner* role in Sitecore Cloud Portal.

After you create a campaign, you can define its *deliverables* to outline the intended outcomes, and each deliverable can be divided into actionable *tasks*.

To create a campaign:

1. In the navigation menu, click **Strategy**. 
2. In the left sidebar, click :mdiBullhornVariantOutline: **Campaigns**.
3. On the **Campaigns** page, click **Create campaign**.
   ![Click Create campaign on the Campaigns page](https://doc.sitecore.com/api/markdown-image/sai/en/users/sitecoreai/images/campaigns_page_list_calendar.png)
    > [!note]
    > You can also [create a campaign from the calendar](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/campaign-calendar.html#create-a-campaign-from-the-calendar).
4. In the **Create campaign** dialog, enter the following:
    - **Campaign name** - enter a descriptive name for the campaign, up to 255 characters.
    - **Start date** and **Due date** - pick the campaign's start and end dates from the calendar. The system calculates and displays the campaign duration in the **Total days** field.
5. Optionally, you can do the following:
    - In the **Campaign description** field, enter a short summary of the campaign.
    - In the **Labels** field, enter or select up to five tags to categorize the campaign.
    - In **Brand kit**, select a [brand kit](https://doc.sitecore.com/sai/en/users/sitecoreai/design-components/brand-kits/brand-kits.html "Brand kits") that you want to link to this campaign.
    - To add a thumbnail image for your campaign, click **Upload** or drag and drop the image file. 
        
        Supported files include `.pjp`, `.jfif`, `.jpe`, `.pjpeg`, `.jpeg`, `.jpg`, `.png`, `.gif`, `.webp`, `.sgvz`, `.svg`, `.jpg`, `.jpeg`, `.png`, `.gif`, `.webp`.
6. Click **Create**. The campaign overview page opens.



## Next steps

After creating your campaign, you can:

- Add briefs by [linking an existing brief](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-briefs/link-a-brief-to-a-campaign.html#link-a-brief-from-the-briefs-tab) or [creating a new brief](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-briefs/create-a-smart-brief.html#create-a-brief-from-the-briefs-tab).
- [Add deliverables](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/add-a-deliverable-to-a-campaign.html "Add a deliverable to a campaign") to define the outcomes you want to achieve.
- Add tasks, whether associated with a [deliverable](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/add-a-deliverable-to-a-campaign.html "Add a deliverable to a campaign") or a [campaign](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/add-a-task-to-a-campaign.html)
- [Edit the campaign details](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/manage-a-campaign-deliverable-or-task.html#UUID-2d6745c8-21d3-6e6c-ddf0-bbd32608c96d_section-id235172533193096 "Edit the details of a campaign, deliverable, or task"), or attach relevant campaign resources, if needed.
- View the [campaign calendar](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-campaigns/campaign-calendar.html) to track your campaign alongside other marketing activities.