Understanding flows
SitecoreAI uses flows (or agentic flows) to automate larger, multi-step marketing processes by coordinating and connecting multiple agents.
In Agentic studio, these flows enable seamless coordination between AI and people, allowing marketing teams to manage complex work from start to finish while maintaining accuracy, context, and human collaboration where needed.
You can run multiple flows concurrently. This means you can activate and monitor several flows at the same time, enabling you to coordinate parallel activities efficiently across different use cases.
What is a flow?
A flow is a coordinated sequence of AI-driven and human-assisted steps that automate end-to-end marketing processes to achieve a common goal.
In Agentic studio, each flow automates multi-step tasks with multiple agents, organizes work into stages, and includes human checkpoints for review or approval when needed. This structure ensures that work progresses smoothly, consistently, and collaboratively from start to finish.
Flows can:
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Run multi-step work - break complex processes into stages and assign the right agents for each step.
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Maintain context - carry data and decisions through every stage for consistent results.
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Enable agent handover - pass outputs from one agent to the next, allowing each step to build on the previous one.
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Include human review - add approval steps or checkpoints when needed.
The Flows page
The Flows page is where you can browse or run flows available in SitecoreAI.
To access it, iIn the navigation menu, click Agentic. Then, in the left sidebar, select Flows. This brings you to the Flows page, which displays all available flows.
On this page you can:
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Browse by type - view all available flows. You can filter flows and switch between card or list views.
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Run flows - open a flow by clicking on its card. This takes you to a page where you create a new space to run the flow.
Running an agent within a flow generates an artifact that you can review, refine, compare, export, or transform. See Manage an artifact for more details.
Available flows
Agentic studio includes prebuilt flows for common end-to-end marketing workflows involving multiple agents:
|
Flow |
What it does |
|---|---|
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Helps plan and run account-based marketingaccount-based marketing (ABM) campaigns faster. Agents identify target accounts, build briefs, and create personalized content. | |
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Improves content performance using analytics. AI highlights what works and suggests updates to boost engagement. | |
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Tailors messaging and content to each audience using brand insights and real-time data. |