--- title: "Working with Agentic studio" slug: "working-with-agentic-studio" abstract: "SitecoreAI brings human–AI collaboration into one connected workspace, enabling teams to more faster and smarter." --- # Working with Agentic studio > [!important] > The new Agentic studio UI is being rolled out in phases. Your organization may not see the updated UI and related features yet. It will become available when your environment is included in the rollout. The **Agentic studio** in [SitecoreAI](https://doc.sitecore.com/sai/en/users/sitecoreai/sitecoreai/sitecoreai.html "SitecoreAI") brings human-AI collaboration[^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_human_ai] into everyday marketing work. It introduces a new way to operate where AI becomes a true collaborator and an integrated part of the workflow, not just another tool. Powered by agentic AI[^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_agentic_ai], Agentic studio provides marketers with a modern workspace to ideate, brief, plan, and execute campaigns with intelligent assistance. Teams can interact directly with their brand, delegate routine tasks, and orchestrate complex actions through autonomous agents[^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_ai_agents] that understand goals and context. The Agentic studio includes [various tools](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/get-started-with-the-agentic-studio/the-agentic-studio-toolkit.html "The Agentic Studio toolkit") and [prebuilt agents](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-agents/understanding-agents.html#available-agents "Available agents"). Prebuilt agents address common marketing scenarios, such as content generation, research, competitive analysis, and account enrichment. You can also design custom agents tailored to specific workflows and objectives. This flexibility lets teams apply AI where it adds the most value, reducing manual effort and freeing time for strategic and creative work. Agentic studio supports multiple agents running concurrently, allowing different users and teams to work with their own agents in parallel across the platform. This makes AI a natural part of marketing operations, enabling teams to work faster, smarter, and more efficiently. Verify the following requirements before you begin and then start your Agentic studio journey with [Get started with the Agentic studio](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/get-started-with-the-agentic-studio.html "Get started with the Agentic studio"). ## Before you begin By default, agents do not understand your company’s tone of voice, brand guidelines, or business context. Agents rely on configuration and contextual inputs to determine how they behave and what information they use. Before working with Agentic studio, make sure that: - Stream is enabled in the Sitecore Cloud Portal and that you have been added as a Stream user. If Stream isn't enabled yet, click **Enable Stream in Cloud Portal** and follow the on-screen instructions. - If you need to create or configure agents, you have a [Builder license](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/agentic-studio-settings/manage-users.html#builder-license "Builder license"). - You configure the necessary [settings](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/agentic-studio-settings.html "Agentic studio settings") for tools, skills, schemas, and templates so that they are set up for agents to use consistently across workflows. Only *Admins* can configure settings. - Signals are set with your [specific preferences](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-signals/set-preferences-for-market-signals.html "Set preferences for market signals") to provide relevant context and insights. - Each [agent setting is configured](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-agents/create-a-workflow-agent/overview-of-agent-configuration-tabs.html "Overview of agent configuration tabs") for your own needs with the appropriate context parameters, schemas, templates, and other settings. These settings are critical to how agents interpret prompts, generate outputs, and take action across workflows. [^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_human_ai]: A working model where people and AI systems combine strengths. Humans set direction and make decisions, while AI handles repetitive, data-driven, or time-consuming work. [^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_agentic_ai]: An advanced form of AI that goes beyond reactive prompting. It can understand goals, make decisions, and take actions autonomously while remaining guided by human input and oversight. Agentic AI goes beyond traditional automation or chatbots. It's a framework for AI systems that can understand goals, make decisions, and take action while remaining guided by human input and oversight. In Agentic studio, agentic AI connects every stage of the digital experience lifecycle through [agents](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/glossary.html#UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_ai_agents) that plan tasks, coordinate actions, and keep work moving while marketers remain in control. While [generative AI](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/glossary.html#UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_gen_AI) [assistants](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/work-with-ai.html#UUID-8f94402f-f4fc-211a-2b47-5788daf4d6f6_section-idm1703519641847068 "Assistants") help create and refine content, agentic AI extends that capability to execution. It automates workflows end to end, helping teams offload repetitive work and focus their time on strategic and creative decisions that drive business results. [^UUID-047340c1-aea9-f89f-7381-15c571a5bb4b_ai_agents]: [Autonomous AI-driven systems](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-agents.html "Understanding agents") that can perform specific tasks, collaborate with other agents, and accelerate work while keeping a human in the loop.