---
title: "Context-aware content"
slug: "context-aware-content"
abstract: "The Context Aware Content flow helps helps marketers plan and run targeted campaigns for specific audience segments using contextual insights and AI-powered agents."
---
# Context-aware content

**Context Aware Content** is a flow that helps you plan and launch targeted campaigns by analyzing audience behavior, signals, and preferences to generate strategy, messaging, and personalized content across audiences and channels.

## When to use

- Target different audiences, industries, or customer stages
- Adapt messaging based on context and signals
- Create personalized content across channels at scale

## Agents in this flow

The **Context Aware Content** flow includes these agents:

1. **Researcher** - reviews your prompt and any uploaded audience file to gather relevant insights.
2. **Brief Generator** - uses the research findings to create messaging insights and campaign briefs, including value propositions, audience messaging, and suggested channels.
3. **Bulk Content Generator** - creates personalized content for the selected channels and formats based on the brief.

## Run the flow

To run the Context-aware content flow:

> [!important]
> Always review AI-generated results carefully and validate key information before using it.

1. In the navigation menu, click **Agentic** and then, in the left sidebar, click :mdiPlaylistCheck: **Spaces**.
2. On the **Spaces** page, click **Create Space**.
3. On the **New space** page, in the **Space name** field, enter a name for the space and describe objective of your space.
4. In the **Starting point** section, click **Existing template** to use a predefined flow and, from the **Existing template** drop-down list, click **Context-aware content**.
5. Click **Create space**.

    In the **Agents** section, the agents included in the flow are added by default. You can add more agents, replace, or remove agents as needed.

6. For each agent, in the right pane s required, provide the necessary inputs:
    - **Parameters** - select the parameters to define how the content should be generated:
        - **Channels** - for example, LinkedIn, *Email*.
        - **Target Audiences** - for example, IT Professionals.
        - **Content Formats** - for example, Social Media Post.

        > [!tip]
        > To change the parameters the agent considers, you can edit the agent’s configuration.        
7. Optionally, provide the following:
    - **Items** - use [items](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-agents/run-an-agent/use-items-when-running-agents.html "Use items when running agents") as the inputs the agent will act on. The agent processes each item to generate outputs. Click **Add items** to include:
        - **CMS** - select content item from a SitecoreAI site or collection.
        - **Artifacts** - use artifacts previously generated in any space.
        - **Briefs** - select a [brief](https://doc.sitecore.com/sai/en/users/sitecoreai/plan-campaign-strategy/managing-briefs/managing-briefs.html "Managing briefs") created in the Strategy app.
        - **Other** - import a CSV file and select all or part of its data.
    - **Context** - use context as background information that guides how the agent generates results. Click **Add context** to include:
        - **Artifacts** - use any artifacts previously generated in the current space.
        - **Brand kits** - select your organization's [brand kit](https://doc.sitecore.com/sai/en/users/sitecoreai/design-components/brand-kits/brand-kits.html "Brand kits").
    - **Supporting files** - click **Browse** to upload supported files related to your request.
8. In the right pane, for **Researcher**, do the following:
    - If setup is required, click the **Researcher** agent and enter a prompt to describe the topic you want to research (for example: *AI-driven apps for social media marketing*).
    - Click :mdiPlayOutline: **Run** to start the agent.

    Processing might take some time. You can leave the page and return to the [space](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-spaces/understanding-spaces.html "Understanding spaces") at any time to track progress. When processing is complete, the results appear in the space.

9. In the right pane, for **Strategic Brief**, do the following:
    - If setup is required, click the **Strategic Brief** agent and enter a prompt to describe the brief you want to create (for example, *Create a campaign brief using the top AI-driven app*).
    - Optionally, add context or supporting files.
    - Click :mdiPlayOutline: **Run** to start the agent.

        The agent analyzes your prompt and generates an initial draft for review.

    - Edit or accept the draft, then click **Confirm** to finalize the artifact generation.
10. In the right pane, for **Content Generation**, do the following:
    - If setup is required, click the **Content Generation** agent and enter a prompt to describe your content requirements (for example, *Develop account-specific case studies and one-pagers*).
    - Make sure the correct channels, target audiences, and content formats are selected.
    - Optionally, add context or supporting files.
    - Click :mdiPlayOutline: **Run** to start the agent.

        The agent analyzes your prompt and generates the requested content.

    - The number of artifacts corresponds to your selected accounts and preferred channels, audiences, and formats.

To learn more about what’s included in a space, see [Open a space](https://doc.sitecore.com/sai/en/users/sitecoreai/working-with-agentic-studio/understanding-spaces/open-a-space.html "Open a space").