---
title: "Tracking"
slug: "concepts-tracking"
abstract: "Understand how to set up tracking to capture rich tracking data."
---
# Tracking

Tracking is the process of capturing events in response to site visitors' actions. The captured event data is sent to Sitecore and becomes available in the various Sitecore DXP products your organization has access to.

To track site visitors' behavior as they interact with your site, you can use the Cloud SDK [`events`](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/cloud-sdk-reference/cloud-sdk-events.html "@sitecore-cloudsdk/events") package. To set up tracking in your app, see [Developer guides](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/developer-guides.html "Developer guides"). We recommend that you get started by [setting up VIEW events](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/developer-guides/tracking/set-up-view-events.html "Set up VIEW events").

> [!important]
> Although tracking capabilities are available automatically, you must [create a support case](https://doc.sitecore.com/portal/en/developers/sitecore-cloud-portal/en/create-a-support-case.html) for any changes to the tracking configuration. This includes adding, removing, and configuring a site or destination. Creating a support case is to ensure that all of your sites are included in the tracking configuration. If any sites are not included, analytics data will not be collected for those sites.

## Real-time, unified tracking

The Cloud SDK unifies tracking into a single implementation: you set up tracking for an event once in your app, and then events will be captured on your site in real time, as they occur. Then, every time an event is sent, [the collected event data automatically becomes available](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/cloud-sdk-concepts/concepts-tracking/working-with-the-collected-data.html "Working with the collected data") in SitecoreAI, Sitecore CDP, Sitecore Personalize, and Sitecore Search. This data can be used to drive web analytics, segmentation, personalization, and more.

Events are sent to Sitecore DXP products depending on the [event type](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/cloud-sdk-concepts/concepts-tracking/events.html#UUID-b78ff86e-4442-71e7-edc6-81adf8fabe27_section-idm4572049061448034050984431341 "Overview of events") and the [event payload](https://doc.sitecore.com/sdk/en/developers/005/cloud-sdk/cloud-sdk-concepts/concepts-tracking/events.html#UUID-b78ff86e-4442-71e7-edc6-81adf8fabe27_section-idm46246153457504340509825241 "The data in the events").

![A diagram that shows how events from multiple apps are sent to Sitecore.](https://doc.sitecore.com/api/markdown-image/sdk/en/developers/005/cloud-sdk/images/tracking-new.png)