You can use Sitecore Engagement Intelligence to access and analyze DMS data from third party business intelligence or reporting tools.
You access DMS data through Engagement Intelligence Datamart, which takes the DMS data from the Sitecore Analytics Database and converts and aggregates it to an OLAP cube.
You can also use TARGIT for Engagement Intelligence to analyze the DMS data supplied by the Engagement Intelligence Datamart. TARGIT for Engagement Intelligence is a third party business intelligence solution that comes with a number of pre-built sample reports.
TARGIT for Engagement Intelligence offers many analysis capabilities, such as segmentation, drill-down, drag-and-drop report creation, as well as setting up scheduled reports, alerts, and PowerPoint presentations of data.
If you’re already using a third party business intelligence or reporting tool and would like to access and analyze the DMS data through it, use Engagement Intelligence Datamart.
If you don’t have a third part business intelligence or reporting tool and would like to access and analyze DMS data, use TARGIT for Engagement Intelligence.
Both Engagement Intelligence Datamart and TARGIT for Engagement Intelligence are licensed separately according to which Sitecore version and setup you are using. For more information about licenses, please contact your Sitecore Solution Partner or Sitecore Contact.