---
title: "Funnel events"
slug: "funnel-events"
abstract: "Lists examples of funnel events that you can track using the Sitecore Search Events API."
---
# Funnel events

Funnel events represent visitor actions that you want to track that do not directly involve a Sitecore Search component. The specific types of events might differ depending on industry and domain.

You can qualify any event as a conversion by setting the `action_sub_type` key to *conversion*. Conversion analytics are generated based on events with this qualification.

> [!note]
> When sending an event, we recommend that you choose events from this table. However, you can also track custom events by using the `custom` event name.

When events are tracked properly, the resulting data can be used to power recommendations. For example, `view` events can be used in a recommendation widget to show *Top Viewed items in last N days*, and `add to cart` events can be used in a recommendation widget for *Co-added to cart items*.

The following table lists funnel events that you can track using the Sitecore Search Events API:

| Event action | Event name | Description |
| --- | --- | --- |
| `view` | `entity_page` | Visitor [views an entity page](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-an-entity-page-view-event.html "Creating an entity page view event"). |
| `view` | `<other pages>` | Visitor views any other page.<br><br>Examples: confirm, cart, category, search, detail, qview. |
| `add` | `bookmark` | Visitor [bookmarks an entity](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-a-bookmark-add-event.html "Creating a bookmark add event"). |
| `add` | `review` | Visitor [adds a review to an entity](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-a-review-add-event.html "Creating a review add event"). |
| `add` | `compare` | Visitor selects an entity to compare to another entity or entities. |
| `add` | `cart` | Visitor adds an entity variation to cart from the entity page, quick view, or category page. |
| `add` | `wishlist` | Visitor adds an entity variation to wishlist from the entity page, quick view, or category page. |
| `add` | `like` | Visitor likes an entity from the cart page, content page, or quick view. |
| `add` | `download` | Visitor [downloads an entity](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-an-entity-download-event.html "Creating an entity download event"). |
| `add` | `order_confirm` | Visitor completes an order from a confirmation page. The order can be of any kind of entity, including a content subscription or a product. |
| `add` | `upvote` | Visitor [upvotes an entity](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-an-upvote-add-event.html "Creating an upvote add event") from the entity page, quick view, or category page. |
| `remove` | `bookmark` | Visitor [removes a bookmark](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-a-bookmark-remove-event.html "Creating a bookmark remove event") from a page. |
| `remove` | `review` | Visitor removes a review from a page. |
| `remove` | `compare` | Visitor removes an entity from comparison with other entity or entities. |
| `remove` | `like` | Visitor removes a like from an entity from the cart page, content page, or quick view. |
| `remove` | `cart` | Visitor removes an entity from the cart. |
| `remove` | `wishlist` | Visitor removes an entity from their wishlist. |
| `identify` | `info` | Information about a visitor is accessed. |
| `identify` | `login` | [Visitor logs in](https://doc.sitecore.com/search/en/developers/search-developer-guide/integrating-using-rest-apis/using-the-events-api-to-track-events/funnel-events/creating-a-login-event.html "Creating a login event"). |
| `identify` | `signup` | Visitor signs up for something such as an email subscription. |
| `<customer specified action>` | `custom` | Custom event that you want Sitecore Search to track. |