Add custom fields for your mailing list


Learn how to add fields to your mailing list subscription form.

By default, the sign up for your mailing list fields are email, name, and mobile. Sometimes you may want to add fields to receive more information about your subscribers. For example, to use the recipients birthday in your email marketing. You can use custom fields on a mailing list as personalization tags inside your email campaigns and as criteria by which you can segment your email list. This means you can easily combine the data about the reaction your subscribers have to your newsletters (for example, opens, link clicks) with the data you collect from custom fields such as their age and location.

To add a custom field:

  1. On your dashboard, click Audience and click Email lists.

  2. Click the mailing list.

  3. In the menu on the left, click Create custom fields.

  4. On the top right, click Add new custom field.

  5. In the New custom field dialog box, fill in the following fields:

    • Field name: enter the name of your custom field.

    • Data type: from the drop-down box, select either: Text, Date Time, Number, Single Select Dropdown, or Checkbox.

      • Text: Your custom field is a text. This data type can be very useful when you want to place your subscriber's first name, surname, location, and so on inside your email marketing campaign.

      • Date Time: Your custom field is a date. For example, the date of subscription, an anniversary, a subscriber's birthday.

      • Number: Your custom field is a numeric value. For example, when you want to count the number of times a subscriber clicked a link or the number of times your customers have purchased a product from your site.

      • Single Select Dropdown: Your custom field if you are asking your subscribers to choose one option out of a drop-down list.

      • Checkbox: Custom field that requires subscribers to choose Yes or No.

    • Default fallback value: enter the value that will appear when the recipients leaves the custom field empty. In case you have added a fallback value in your subject line or within your email campaign, that one will be used instead.

    • Custom field is required: specify whether you want this field to be obligatory.

    • Custom field is hidden: specify whether you want this field to appear when recipients update their profile.

  6. Click Save custom field.