---
title: "Campaigns"
slug: "campaigns"
abstract: "An overview of different email marketing campaigns in Sitecore Send."
---
# Campaigns

An email marketing campaign, or a campaign, is a newsletter that you send to your recipients to achieve a specific outcome. You can use this for email marketing, service updates, sales confirmations, and whatever else you might need. You can also create a transactional campaign, which is an email template with dynamic and personalized content that's triggered by a specific customer action, such as abandoning a cart.

Here are the different types of campaign you can create in Sitecore Send:

- [Regular campaign](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-a-regular-campaign.html "Create a regular campaign") - send a crafted email message to your target audience, for example, when you want to send newsletters, promotional offers, or product updates.
- [RSS campaign](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-an-rss-campaign.html "Create an RSS campaign") - connect your campaign directly to an RSS feed and update your content automatically.
- [Repeatable HTML](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-a-repeatable-html-campaign.html "Create a repeatable HTML campaign") - automatically fetch new content for your campaign from a designated website resource.
- [A/B testing](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-an-a-b-campaign.html "Create an A/B campaign") - test two different versions of the same campaign in terms of subject line, campaign content, or campaign senders.
- [Automation campaign](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/create-an-automation-from-a-recipe.html "Create an automation from a recipe") - send a campaign through an automation workflow, based on a specific trigger or condition.
- [Transactional campaign](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-a-transactional-campaign.html "Create a transactional campaign") - design a transactional email with dynamic and personalized content that is triggered from the API by a specific customer action.