---
title: "Create a repeatable HTML campaign"
slug: "create-a-repeatable-html-campaign"
abstract: "Learn how to create a repeatable HTML campaign in Sitecore Send to fetch new content from a website resource."
---
# Create a repeatable HTML campaign

A repeatable HTML campaign is a type of campaign that automatically gets new content from a designated website resource. This campaign is triggered when updates occur.

To create a repeatable HTML campaign:

1. On the menu bar, click **Campaigns** > **RSS and repeatable**.
2. In the top right-hand corner, click **New** > **Repeatable**.
3. On the **Set Basic Settings** page, enter information for the following items and click **Next**:

    ![Set Basic Settings page for a repeatable HTML campaign](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/Create_Repeatable_Send.png)

    - **Campaign type** - click **HTML** or **Plain** text. We recommend to use the HTML type because it enables accurate reporting.
    - **Campaign name** - enter a name for your campaign. This name is for internal use only.
    - **Subject line** - enter a subject line for your campaign as you want it to appear in your recipient's inbox. Make sure that it is brief and explains clearly.
    - **Preview text** - enter a secondary message that helps to catch the recipient's attention.
    - **"From" name/email address** - enter the name that displays as the sender of your campaign. Use a name that will be easily recognizable.
    - **Reply to** - enter the reply-to address for recipients to use.
    - **Content URL** - enter the path to your marketing campaign content page or resource. For example: `https://domain.com/mycampaign`.

        > [!note]
        > A content URL is typically designed to be used in email marketing campaigns. It usually has a short URL to avoid issues with broken links, and may also contain parameters for tracking.

    - **Send confirmation to** - enter the email address that you want to receive a confirmation email when your campaign is delivered.
    - **Track your campaign with Google Analytics** - enable this option to track traffic for this campaign.
    - **Track your campaign revenue** - enable this option to track your campaign's views and orders.
4. On the **Choose Email List** page, select one or more email lists, or [segment(s)](https://doc.sitecore.com/send/en/users/sitecore-send/email-lists/use-segments-to-create-targeted-campaigns.html "Use segments to create targeted campaigns") of an email list and click **Next**.
5. On the **Set recurrence** page, you can specify how you want to send your recipients an email update for every blog post you publish. In the **Set occurrence** section, set the **Daily/Weekly recurrence** or **Monthly recurrence** switch to **Active** and select the details for day and time. Click **Next**.
6. On the **Preview** page, review the overview of your repeatable HTML campaign. To edit a setting, click the *Edit*  link. Any fields with missing information are indicated by ![RedCrossInCircle.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/RedCrossInCircle.png).

    When you are finished, you can either click **Start** to activate your campaign, or you can save your changes for later by clicking **Save & exit**.