---
title: "Create an RSS campaign"
slug: "create-an-rss-campaign"
abstract: "Learn how to add a campaign that automatically loads content by linking to a RSS feed."
---
# Create an RSS campaign

An RSS campaign is an email marketing campaign that delivers updated content directly from an RSS feed. The campaign is sent at a scheduled day and time of your choice, and it will only be triggered when new articles have been published after the last send and prior to your scheduled next send. This ensures that each email feels timely and provides your subscribers with the latest content.

To create an RSS campaign:

1. On the menu bar, click **Campaigns** > **RSS and repeatable**.
2. In the top right-hand corner, click **New** > **RSS**.
3. On the **Set Basic Settings** page, enter information for the following items and click **Next**:

    ![Set Basic Settings page for an RSS campaign](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/Create_RSS_Send.png)

    - **Campaign type** - click **HTML** or **Plain text**. We recommend to use the HTML type because it enables accurate reporting.
    - **Campaign name** - enter a name for your campaign. This name is for internal use only.
    - **Subject line** - enter a subject line for your campaign as you want it to appear in your recipient's inbox. Make sure that it is brief and explicit.
    - **Preview text** - enter a secondary message that helps to catch the recipient's attention.
    - **"From" name/email address** - enter the name that displays as the sender of your campaign. Use a name that will be easily recognizable.
    - **Reply to** - enter the reply-to address for recipients to use.
    - **RSS feed URL** - enter the path to your updated RSS feed. For example: `https://myRSScontentFeedURL.xml`.

        > [!note]
        > If the images inside your RSS articles are not loading, click **Validate RSS Feed**. If they still do not appear, contact our support team.

    - **Send confirmation to** - enter the email address on which you want to receive a confirmation email once your campaign is delivered.
    - **Track your campaign with Google Analytics** - enable this option to track traffic for this campaign.
    - **Track your campaign revenue** - enable this option to track your campaign's views and orders.
4. On the **Choose Email List** page, select one or more email lists, or [segment(s)](https://doc.sitecore.com/send/en/users/sitecore-send/email-lists/use-segments-to-create-targeted-campaigns.html "Use segments to create targeted campaigns") of an email list and click **Next**.
5. On the **Design** page, edit your campaign design and click **Next**. You can create your own HTML design with the required RSS tags as content, or design a campaign that includes a special RSS layout:
    - To display the content of your RSS campaign using custom HTML:
        1. Toggle the **Imported campaign template** switch to *On*.
        2. Select an import method option and click **Import**. The following example will fetch the five most recent articles from the RSS feed URL:

            ```

            #rss:articles:5#
            #rss:url# <!-- The URL of the relevant article page -->
            #rss:title# <!-- The title of this article -->
            #rss:summary# <!-- The summary of this article -->
            #rss:image# <!-- The image URL of this article  -->
            #rss:category# <!-- The category of this article  -->
            #rss:publishedOn# <!-- The published date of this article  -->
            #rss:id# <!-- A unique ID for this article  -->
            #rss:articles:end#
            ```

        3. Click **Next**.
    - To display the content in a dynamic [RSS layout](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/designing-campaigns/create-dynamic-content-blocks.html "Create dynamic content blocks"):
        1. Click **Start designing** to open the template library.
        2. Select a template and click **Use Template**.
        3. In the campaign editor, add a layout.
        4. Hover your mouse over the layout and click **Settings** ![Icon_ContainerSettings.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/Icon_ContainerSettings.png).
        5. In the **Layout Type** drop-down menu, select **RSS Campaign**.
        6. In the **Numbers of articles to be displayed** field, enter a number.

            Now you have created an RSS campaign layout that is automatically filled with the following supported dynamic items: article image, article title, article summary, article ID, article published on, article category, article URL.

        7. Click **Update Campaign & Continue** and then click **Yes**.

            > [!note]
            > The maximum number of article tags is 10.

6. On the **Set recurrence** page, you can specify how you want to send your recipients an email update for every blog post you publish. In the **Set occurrence** section, set the **Daily/Weekly recurrence** or **Monthly recurrence** switch to **Active** and select the details on day and time. Click **Next**.
7. On the **Preview** page, review the overview of your RSS campaign. To edit a setting, click the *Edit*  link. Any fields with missing information are indicated by ![RedCrossInCircle.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/RedCrossInCircle.png).When you are finished, you can either click **Start** to activate your campaign, or you can save your changes for later by clicking **Save & exit**.

    > [!note]
    > Only articles fetched after the activation of your RSS campaign will be stored and sent. If you deactivate your RSS campaign, already stored RSS articles will be removed.