---
title: "Track campaigns with Google Analytics"
slug: "track-campaigns-with-google-analytics"
abstract: "Information on using Google Analytics for your email marketing campaigns in Sitecore Send."
---
# Track campaigns with Google Analytics

If you have Google Analytics configured to track conversions, you can use it to track any link clicks from your campaign. You can either configure tracking with Google Analytics for [new](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-a-regular-campaign.html "Create a regular campaign") and existing campaigns.

When enabled, the following UTMs are added (optional):

- `utm_source=newsletter`
- `utm_medium=email`
- `utm_campaign=YOUR_CAMPAIGN_NAME`

When enabled for transactional campaigns, the following UTM will show as (optional):

- `utm_source=transactional`

Additionally, if revenue tracking is enabled, the campaign ID `cmid` is appended to the URL to track campaign-specific revenue (optional).

## To configure tracking with Google Analytics for an existing campaign:

1. On the menu bar, click **Campaigns**.
2. Click the name of the campaign you want to configure Google Analytics for.
3. On the menu on the left, click **Set basic settings**, and scroll down to **Track your campaign with Google Analytics**. Toggle this to **Yes**.
4. Click **Next**.

For more information on setting up Google analytics, please see our Moosend [Ultimate step by step guide](https://moosend.com/blog/google-analytics-ecommerce/).