Create a mailing list


Learn how create a new mailing list and add recipients.

An email marketing list or a mailing list is a collection of email addresses from people who have subscribed to receive your organization's email marketing newsletter campaigns. With a mailing list you can sent bulk email to one or multiple email marketing mailing lists.

To create a mailing list:

  1. On your dashboard, click Audience and click Email lists.

  2. In the top right-hand corner, click New and click Email list.

  3. On the Create new email list dialog box, enter a name and click Create.

  4. Now you can add recipients to the mailing list.


    There is no recipient limit for mailing lists. Keep in mind that uploading very big mailing lists may take a while and can make your account pages slow down.

    Click Add a member to add new recipients to your new list or import recipients. In the menu on the left, you can use the following options:

    • Your dashboard: displays the different statistics of your mailing list, custom fields, tags, or your recipient's location.

    • View all members: displays all recipients of your mailing list, as well as their status.

    • Perform bulk actions: lets you can importarchive, unsubscribe, or copy recipients from another mailing list.

    • Set your settings: lets you change the opt-in settings of your mailing list and also set an unsubscribe redirect page URL or a consent confirmation landing page.

    • Create custom fields: lets you create or edit custom fields.

    • Segments: lets you create segments or edit existing ones.