---
title: "Introduction to Sitecore Send"
slug: "introduction-to-sitecore-send"
abstract: "Overview of the Sitecore Send documentation."
---
# Introduction to Sitecore Send

Sitecore Send is a cloud-based, AI-powered email marketing solution that lets you target your audience at scale.

**Getting started**

Sitecore Send provides you with all the necessary tools to onboard and [get started](https://doc.sitecore.com/send/en/users/sitecore-send/introduction-to-sitecore-send/getting-started-with-sitecore-send.html "Getting started with Sitecore Send") down your email marketing path.

**Campaigns**

The no-code campaign editor in Sitecore Send lets you design your own [campaigns](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns.html "Campaigns") by dragging items and layouts, or by choosing from a variety of ready-made [templates](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/working-with-the-campaign-editor/work-with-the-newsletter-template-library.html "Work with the newsletter template library"). You can [A/B test](https://doc.sitecore.com/send/en/users/sitecore-send/campaigns/create-an-a-b-campaign.html "Create an A/B campaign") your campaigns to identify which version will have the highest conversion rate on the targeted audience.

**Automations**

Automatically trigger emails based on real-time user behavior, such as when they forget or abandon their carts. Create your [automations](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation.html "Using automation") from scratch or using out-of-the-box recipes. Drive revenue by sending automated emails to the right customers at the right time.

**Audience discovery**

Leverage AI and machine learning to create predictive segments for your campaigns with [audience discovery](https://doc.sitecore.com/send/en/users/sitecore-send/audience-discovery.html "Audience discovery"). Identify your audiences based on their behavior and preferences and use this information to optimize your email marketing campaigns through personalized content.

**Reports and dashboards**

Get insights from [reports and dashboards](https://doc.sitecore.com/send/en/users/sitecore-send/reports-and-dashboards.html "Reports and dashboards") to monitor campaign performance and revenues, and track email recipients with live data. Access advanced real-time analytics to make data-driven decisions.