---
title: "A/B testing performance overview"
slug: "a-b-testing-performance-overview"
abstract: "Describes how you can use the default campaign report to get a performance overview of your A/B testing campaign."
---
# A/B testing performance overview

You can use the AB performance overview report to view a summary of the overall statistics of your A/B split test campaign.

To get the AB performance overview:

1. On the menu bar, click **Reports** > **Campaign Reports**.
2. Click the campaign you want to view.
3. On the menu on the left, click **AB performance overview**.
4. You can now view the following basic information and widgets:
    - **AB Winner** - the winning campaign.
    - **Split by** - the criteria used to split test the campaign: by subject line, by content, or by *from* name.
    - **Winner by** - the criteria used to determine the winning campaign.
    - **Split settings** - the percentage of your email list selected for A/B split testing.
    - **A/B Campaign by** - a graph comparing the opens and clicks of campaigns A and B.

        > [!note]
        > You can click the **Opens** or **Clicks** tab to switch from one view to the other. You can also click **A** or **B** to select which campaign data to display on the graph.

    - **Recipients** - the total number of recipients of your campaign.
    - **Opens** - the open rate percentage of your campaign. For example, if you have sent a campaign to 100 recipients and you have 20 unique opens, the open rate percentage is 20%.
    - **Clicks** - the percentage of recipients who have clicked your campaign. The number of unique link clicks is also displayed.
    - **Unsubscribes** - the percentage of recipients who have clicked the unsubscribe link in your campaign. The total number of unsubscribed recipients is also displayed.
5. To download the information as a PDF, in the top-right corner of the widget you want to download, click ![three_dots_icon.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/three_dots_icon.png) and click **Download PDF**.
6. Optionally, you can click **Export Data** to export the information to your account email as a CSV file.