---
title: "Campaign performance overview"
slug: "campaign-performance-overview"
abstract: "Describes how you can use the default campaign report to get a performance overview of your campaign on a single page."
---
# Campaign performance overview

You can use the performance overview report to view a summary of your campaign statistics along with multiple charts on a single page. 

To get the performance overview:

1. On the menu bar, click **Reports** > **Campaign Reports**.
2. Click the campaign you want to view.
3. On the menu on the left, click **Performance overview**.
4. You can now view the following basic information and widgets:
    - **Type of campaign and ID** - the selected type of campaign whether *Regular*, *AB testing*, *Repeatable*, *RSS*, or *Automation*, and the corresponding campaign ID.
    - **Format** - the format selected during campaign creation whether *HTML* or *Plain Text*.
    - **Subject line** - the subject line of your campaign.
    - **Email list/segment** - the selected email list and any segments included in the list.
    - **Delivered** - the date the campaign was delivered to your email recipients.
    - **Recipients** - the total number of recipients of your campaign.
    - **Opens** - the open rate percentage of your campaign. For example, if you have sent a campaign to 100 recipients and you have 20 unique opens, the open rate percentage is 20%.
    - **Clicks** - the percentage of recipients who have clicked links in your campaign. The number of unique link clicks is also displayed.
    - **Unsubscribes** - the percentage of recipients who have clicked the unsubscribe link in your campaign. The total number of unsubscribed recipients is also displayed.
    - **Opens/Links clicked by** - a chart that contains the unique opens and unique link clicks for your campaign. You can click the **Hour** and **Day** tabs to change the time frame of the graph. You can also click **Unique Opens** or **Unique Link Clicks** to see the individual statistics.
    - **Campaign Status** - a chart that contains the information about the percentage of emails that have been opened, not opened, and bounced.
    - **Top Recipients** - the recipients who opened the campaign the most times.
    - **Top Custom Fields** - the most frequently used custom fields and their corresponding values among recipients who opened your campaign.
    - **Top locations** - the countries and cities where the most opens took place.
    - **Top Links** - the links that have been clicked the most in your campaign.
    - **Mostly Viewed On** - the clients and devices that have been used by your engaged recipients.
    - **Desktop and Mobile** - the open and click statistics based on whether they originate from desktops, laptops, or another device.
5. To download the information as a PDF, in the top-right corner of the widget you want to download, click ![three_dots_icon.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/three_dots_icon.png) and click **Download PDF**.
6. Optionally, you can click **Export Data** to export the information to your account email as a CSV file.