Create an RSS campaign

RSS tags and mapping

Note

Each Sitecore Send RSS tag is mapped to a specific RSS feed element. Only the tags listed below are supported.

Sitecore Send RSS tag	Description	Mapped RSS element
`#rss:url#`	The URL of the article	`<link>`
`#rss:title#`	The article title	`<title>`
`#rss:summary#`	The article summary	`<description>`
`#rss:image#`	The article image URL	`<image>`
`#rss:category#`	The article category	`<category>`
`#rss:publishedOn#`	The article publication date	`<pubDate>`
`#rss:id#`	A unique article identifier	`<guid>`

RSS Tag Usage & Examples

Note

Each section below explains what the tag does, which RSS element it is mapped to, and how to use it in your email.

#rss:title#

What it does

Displays the title of the article.

Mapped RSS element

<title>

Example

<h2>#rss:title#</h2>

#rss:url#

What it does

Displays the URL of the article.

Mapped RSS element

<link>

Example

<a href="#rss:url#">Read more</a>

#rss:summary#

What it does

Displays a short description or excerpt of the article.

Mapped RSS element

<description>

Example

<p>#rss:summary#</p>

#rss:image#

What it does

Displays the image associated with the article.

Mapped RSS element

<image>

Example

<img src="#rss:image#" alt="Article image" />

Note

If the RSS feed does not include an image element, this tag will return empty.

#rss:category#

What it does

Displays the article category.

Mapped RSS element

<category>

Example

<span>Category: #rss:category#</span>

#rss:publishedOn#

What it does

Displays the article’s publication date.

Mapped RSS element

<pubDate>

Example

<p>Published on: #rss:publishedOn#</p>

#rss:id#

What it does

Displays a unique identifier for the article.

Mapped RSS element

<guid>

Example

<!-- Article ID: #rss:id# -->

Full RSS Campaign Example

Below is a complete example showing how multiple RSS tags can be combined inside the articles loop.

#rss:articles:3#
  <h2>#rss:title#</h2>

  <img src="#rss:image#" alt="Article image" />

  <p>#rss:summary#</p>

  <a href="#rss:url#">Read more</a>

  <p>
    Category: #rss:category#<br />
    Published on: #rss:publishedOn#
  </p>
#rss:articles:end#

Note

This example will display the latest 3 articles from your RSS feed.

Note

Only the RSS tags listed above are supported.
Additional RSS elements such as <author>, <content:encoded>, or <enclosure> are not supported.
If an RSS element is missing from your feed, the corresponding tag will return empty.

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