Set conditions


Learn how to personalize your campaigns by displaying different campaign content.

The Conditional visibility setting lets you show different campaign content to recipients that meet specific conditions. This way you can personalize the content for each recipient and maximize effectiveness.

To set conditions:

  1. Navigate to the section that you want to set conditions on and on the right hand side, click Settings. For example, click the section that contains a special city trip offer.

  2. In the menu on the left, click Conditional visibility.

  3. In the Custom Field menu, use the drop-down list to select the custom field you wish to use as a condition, out of a list of your existing custom fields. For example, city.

  4. In the Comparer field, click the appropriate comparer for your custom field. For example, is.

  5. In the Value field, enter the value for your custom field, then press enter. For example, Rome. Now only subscribers who have this value (Rome) in their custom field (City), will be able to see the special offer.