---
title: "Designing subscription forms"
slug: "designing-subscription-forms"
abstract: "Design a subscription form in Sitecore Send by editing the layout, items, and settings."
---
# Designing subscription forms

You can customize the look and feel of your subscription forms to increase conversions, improve engagement, and build brand awareness. Sitecore Send allows you to modify your chosen template's [default layout](https://doc.sitecore.com/send/en/users/sitecore-send/subscription-forms/designing-subscription-forms/work-with-subscription-form-layouts.html "Work with subscription form layouts") and [items](https://doc.sitecore.com/send/en/users/sitecore-send/subscription-forms/designing-subscription-forms/edit-subscription-form-items.html "Edit subscription form items"), or adjust the [general settings](https://doc.sitecore.com/send/en/users/sitecore-send/subscription-forms/designing-subscription-forms/edit-the-general-settings-of-a-subscription-form.html "Edit the general settings of a subscription form") to design a form that captures the attention of your audience and encourages them to subscribe.