The content you can use in an automation

When you create an automation, you have several options regarding the content that you want to use in the automation.

The automation designer lets you:

  • Use the content from an existing campaign.

    You can use the content from a campaign that is already underway or just draft content from a campaign that is still being designed.

    The content that the email recipients see is taken from the campaign you selected. Sometimes you might prefer to have your campaign design ready before you start designing the automation, but it ιs not necessary. You can, at any point, leave the automation design, and instead design the campaign content for it before returning to the automation design.

  • Create a campaign from scratch.

    You can create a completely new campaign design for the automation. The automation designer lets you access the Campaign wizard which will guide you through the process.

  • Use the Campaign Editor to create a campaign design.

  • Create the campaign content.

    You can use the Rich text editor to create a simple HTML message for your automation.