The default reports

Abstract

Describes the default Sitecore Send reports that help improve your campaigns.

Sitecore Send comes with default reports that help you improve your campaigns, increase your newsletter efficiency, and make your overall email marketing goals. Email marketing reports are an important email marketing tool that include statistics gathered from campaigns sent through your account.

You can create a default report on your campaign.

Performance overview

The Performance overview report informs you about the overall statistics of your campaign, including metrics such as unique opens, link clicks, unsubscribed recipients, and bounces. It also offers information about the top-performing aspects of your campaign, with regard to its recipients, custom fields, locations, links, and the clients or devices it is mostly viewed on.

The performance arrows provide you with information on the campaign's performance regarding:

  • Recipients

  • Opens

  • Clicks

  • Unsubscribes

The calculation is based on any campaign sent within the last 60 days to at least 1000 recipients.

The Track recipient activity report displays how each recipient in your mailing list interacted with and reacted to your email marketing campaign. You can see the following options:

  • Sent - the recipients who received your campaign.

  • Opened - the recipients who opened your campaign.

  • Not Opened - the recipients who have not opened your campaign yet.

  • Clicked - the recipients who clicked your campaign.

  • Bounced - the number of the emails that were not delivered due to a bounce.

  • Unsubscribed - the recipients who unsubscribed from your campaign.

  • Complained - the recipients who marked your campaign as spam.

The Track link clicks report offers a click-map that displays your newsletter with bubbles indicating how many times each link has been clicked. You can also find complementary Performance per Link information as well as information on which of the recipients clicked which links.

The Track email clients and devices report informs you about the different devices, email clients, browsers, and operating systems your recipients use to view your campaigns.

The Track activity by location report lets you view how your campaign performed on a global scale. You can hover over the location of each country and/or city on the map to see its statistics. Next to the interactive map there is a list that shows the total opens from all the countries and cities where the recipients who received and interacted with your campaign reside.