The personalization tags

In the campaign editor, you can add the following personalization tags to customize your campaign.

Personalization tag	Description
#unsubscribeLink#	To be compliant with the CAN-SPAM act, every email sent using Sitecore Send must contain a one-click Unsubscribe Link. You can customize the unsubscribe link and place it inside your HTML, wherever you think it looks best.
#updateProfileLink#	The Update Profile link allows recipients to update their personal information directly from your campaign. When a recipient clicks this link, they are directed to a default form where they can modify details like their name and email address.
#VerificationLink#	The Double Opt-in Verification Link lets your new subscribers confirm their subscription and provide their consent to receive your email campaigns. If you've set up a welcome email automation, the email is only sent out after a subscriber has clicked the verification link sent to them during the double opt-in process. If a subscriber does not click the verification link, then will not receive your welcome email automation.
#forwardToFriendLink#	The Forward to a Friend link tag allows your subscribers to forward your campaign to their friends.
#account:vat#	The Account VAT tag displays your organization’s VAT number.
#account:email#	The Account Email tag displays the company email address that you used when you registered. For example, You can reach us at #account:email#.
#account:address#	The Account Address tag displays your company's postal address. For example, We are located at #account:address#.
#account:company#	The Account Company tag displays your company's name as listed inside your Billing Information. For example, This email was sent to you by #account:company#
#datetime#	The Current Date and Time tag will allow you to add a dynamic date and time to your newsletter.
#recipient:name#	The Recipient Name tag adds the name of the contact. For example, Hello #recipient:name#, I hope you are well!
#recipient:email#	The Recipient Email tag adds the email address of the contact.
#recipient:mobile#	The Recipient Mobile tag adds the mobile number of the contact.
#emailSentTo#	The This email was sent to tag adds the email address of the recipient. For example, this email was sent to [email protected].
#View in Browser	The View in Browser tag adds a link to view a campaign directly from a browser, without using any email clients.
#recipient:custom field#	The Recipient Custom Field tag adds a custom field value of a member added in your mailing list. Simply add your custom field name. For example, #recipient:Country#
#Updatepreferences#	The Update Preferences link tag will add a link to the landing page which contains the preferences form so recipients can update their preferences.

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