---
title: "Add an action to an automation workflow"
slug: "add-an-action-to-an-automation-workflow"
abstract: "Describes how to add one or more actions to an automation workflow in Sitecore Send."
---
# Add an action to an automation workflow

[Creating an automation workflow](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/create-a-custom-automation.html "Create a custom automation") requires a strategic approach to selecting and using actions. Actions are the events that bring your automation workflow to life. They represent the specific steps that occur once a trigger or a condition has been met.

To add an action to a workflow:

1. Click **Add flow step** ![add_flow_step.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/add_flow_step.png) *below* any part of your workflow where you want to add an action.
2. In the **Select action** dialog, click **Actions**.

    ![Select action dialog](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/Actions_Send.png)

3. Click ![arrow.png](https://doc.sitecore.com/api/markdown-image/send/en/users/sitecore-send/images/arrow.png) next to action that you want to add to your workflow.

    Here are your options:

    - **[Then send email campaign](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/work-with-automations/using-content-in-an-automation.html "Using content in an automation")** - sends an email campaign to your subscribers. You can customize the campaign content using the Rich text editor or Campaign editor.

        > [!note]
        > You can set the maximum number of emails this action sends to a single recipient, ranging from one email to an unlimited number of emails per day.

    - **Then send a message to slack** - sends a Slack message to a selected user, group of users, or a channel.
    - **Then ping me** - sends an email notification to one or multiple designated email addresses.
    - **Then subscribe to list** - adds subscribers to your email list.

        > [!note]
        > You may add subscribers as *verified* if you have their external consent or as *non verified* without it.

    - **Then unsubscribe from list** - removes subscribers from a selected email list or from all email lists associated with their email address.
    - **[Then set custom field value](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/work-with-automations/create-an-automation-to-set-a-custom-field-value.html "Create an automation to set a custom field value")** - updates the value of a selected custom field in your email list. The name of the email list to which the custom field belongs is indicated in brackets.

        > [!note]
        > You may add subscribers to the email list as *verified* if you have their external consent or as *non verified* without it, or choose not to add them.

    - **[Then add tags to member](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/work-with-automations/create-an-automation-to-add-tags-to-your-email-list-contact.html "Create an automation to add tags to your email list contact")** - assigns one or more tags to subscribers in your email list to categorize and track them.
    - **Then remove tags from member** - removes assigned tags from subscribers in the email list for better organization and tracking.
    - **Then increase/decrease the custom field value** - updates the value of a custom field in email list by number or percentage.
    - **Then trigger another automation** - links two automations, allowing the second automation to be triggered after a specific step in the first automation. The second automation must have an *Active* status to that it can be triggered.
    - **[Then post a webhook](https://doc.sitecore.com/send/en/users/sitecore-send/using-automation/work-with-automations/create-an-automation-to-post-a-webhook.html "Create an automation to post a webhook")** - sends a POST request with a JSON object to a predefined endpoint to connect your workflow with third party systems like Zapier through a webhook.
4. Fill out the required fields for the action and click **Save**.