---
title: "Create a brand kit in Sitecore Stream"
slug: "create-a-brand-kit-in-sitecore-stream"
abstract: "Upload key brand documents to Sitecore Stream, process them for brand ingestion, and extract core brand elements into a concise brand kit."
---
# Create a brand kit in Sitecore Stream

> [!note]
> Brand kits are only available with Stream Premium. To [learn more](https://www.sitecore.com/products/sitecore-stream/tiers) or discuss your options, contact your Account Manager.

A [brand kit](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-kits.html "Brand kits") guides brand-aligned content creation across Sitecore products.

To create a brand kit, brand managers simply upload key brand documents, such as brand books, playbooks, and style guides. The process is straightforward and doesn't require any technical expertise.

> [!note]
> To create a brand kit in Stream, you must have an *Admin* [app role](https://doc.sitecore.com/stream/en/users/sitecore-stream/managing-roles-in-sitecore-stream.html "Managing roles in Sitecore Stream") in Sitecore Stream or an *Organization Admin* or *Organization Owner* role in Sitecore Cloud Portal.

To create a brand kit in Stream:

1. Log in to the [Sitecore Cloud Portal](https://portal.sitecorecloud.io) and open the Stream app.
2. In the Stream navigation menu, click **Brand kits**.
3. On the **Brand Kits** page, click **Create Brand Kit**.

    ![Go to Brand Kits and click Create Brand Kit.](https://doc.sitecore.com/api/markdown-image/stream/en/users/sitecore-stream/images/Create_Brand_Kit_labeled.png)

4. In the **Create brand kit** dialog, enter the following details, and click **Create**.

    ![Enter your brand's details and upload a logo, then click Create.](https://doc.sitecore.com/api/markdown-image/stream/en/users/sitecore-stream/images/Add_brand_info_labeled.png)

    - **Brand name** *(Required)* - the unique name of the brand kit.
    - **Company name** - the company name, if different from the brand name.
    - **Industry** - the industry associated with the brand kit. For example, *Retail*.
    - **Logo** - upload a PNG image to use as the brand kit logo. If no image is uploaded, a default logo will be applied.
5. To add a document to your brand kit, on the **Knowledge** tab, click **Upload**. The documents you upload on this tab are used by Stream to extract and generate your brand knowledge.

    ![Click Upload to add brand documents to your brand kit.](https://doc.sitecore.com/api/markdown-image/stream/en/users/sitecore-stream/images/Upload_document_Publish_option.png)

6. In the **Add source document(s)** dialog, click **Select PDF** to choose your brand document in PDF format.

    > [!tip]
    > Make sure your files follow the recommended [best practices and guidelines](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/guidelines-for-uploading-brand-documents.html "Guidelines for uploading brand documents") before uploading.

    > [!important]
    > We prioritize data security. All brand documents uploaded into the brand kit follow our [data privacy and security](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream.html#UUID-7c0cae92-8dc2-7dd3-148e-2f3f23534826_section-idm234627932750668 "Data privacy and security") policies.

7. To upload another document, click **Select PDF** again. Otherwise, click **Confirm**.

    After uploading, the new document appears with a *Draft* status on the **Knowledge** tab. On the **Sections** tab, the default [brand kit sections](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-kits.html#UUID-2b82c62c-f288-fec8-44ee-9bc78959f6f4_section-idm1703487197926014 "Understanding the brand kit sections") will appear, but they’ll be empty.

    ![The uploaded file appears with a Draft status.](https://doc.sitecore.com/api/markdown-image/stream/en/users/sitecore-stream/images/Upload_document_draft_publish_option.png)

8. To process the uploaded document, on the **Knowledge** tab, click **Publish**. The system automatically selects documents that have not been processed or published.
9. In the **Publish** dialog, select the **Yes, try to populate sections** check box if you want AI to automatically fill brand kit sections based on the uploaded document.

    > [!note]
    > If you don’t select the check box, the document will still be processed and added to your brand knowledge. You can populate the brand kit sections later using the [**Enrich from knowledge**](urn:resource:component:1617038/section-idm234935813913548) option.

10. Click **Publish** to start [*brand ingestion*](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-knowledge.html#UUID-7acfe92e-e315-d381-36d6-9679a0cadf59_section-idm234850997147946 "How brand knowledge is created in Stream"). Stream will analyze the document page by page, extract relevant content, and add it to your [brand knowledge](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-knowledge.html "Brand knowledge"). This process vectorizes the document, making it available to AI tools like Stream copilots. If you chose to populate the sections, Stream will also fill the brand kit sections with content.

    Publishing might take a few minutes depending on the file size. When it's finished, you'll see:

    - On the **Knowledge** tab, the uploaded document will show a *Published* status.
    - On the **Sections** tab, the [brand kit sections](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-kits.html#UUID-2b82c62c-f288-fec8-44ee-9bc78959f6f4_section-idm1703487197926014 "Understanding the brand kit sections") will be automatically populated with relevant information from your brand knowledge.
    - On the **Brand Kits** page, the brand kit will also display a *Published* status.

    ![After publishing, the uploaded file has Published status.](https://doc.sitecore.com/api/markdown-image/stream/en/users/sitecore-stream/images/Upload_document_Publish_option.png)

Your brand kit is now ready to use in Sitecore. For example, you can:

- [Chat with the Brand Assistant](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant.html "Using the Brand Assistant") to generate brand-aligned responses.
- [Apply the brand kit in the Experience Platform](hhttps://doc.sitecore.com/xp/en/users/104/sitecore-experience-platform/ai-assisted-content-generation.html#apply-a-brand-kit-for-creating-on-brand-content) to guide content generation.