# Sitecore Stream User Documentation

> Stream documentation for users, in English.

- Product: Stream
- Audience: Users
- Language: English
- Status: Current
- Canonical URL: https://doc.sitecore.com/stream/en/users/sitecore-stream

## Sitecore Stream

- [Sitecore Stream](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream.md): Sitecore Stream transforms marketing with AI tools to create on-brand content, streamline workflows, and deliver secure, personalized customer experiences.
- [Managing Stream app roles](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/managing-roles-in-sitecore-stream.md): Overview of user organization and app roles and their permissions in Sitecore Stream.
- [Interactions dashboard](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/interactions-dashboard.md): The Interactions dashboard enables Organization Admins or Organization Owners to monitor user interactions in Sitecore Stream and identify trends and peak activity times.

### Sitecore Stream AI capabilities

- [Sitecore Stream AI capabilities](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/sitecore-stream-ai-capabilities.md): Overview of AI capabilities available across Sitecore products.
- [Brand-aware AI](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/sitecore-stream-ai-capabilities/brand-aware-ai.md): The brand-aware AI in Sitecore Stream uses advanced LLM technology and intelligent stores, to deliver precise, consistent, on-brand content.
- [Copilots and agents](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/sitecore-stream-ai-capabilities/copilots-and-agents.md): Generative copilots and agents are AI assistants integrated into Sitecore, with chat, single-click, and autonomous interfaces, designed to streamline marketing tasks.
- [Agentic workflows](https://doc.sitecore.com/stream/en/users/sitecore-stream/sitecore-stream/sitecore-stream-ai-capabilities/agentic-workflows.md): Optimize campaign management with the agentic workflows Sitecore Stream capability, with tools for tracking, collaboration, and real-time updates.

## Create a brand kit in Stream

- [Create a brand kit in Stream](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream.md): Upload key brand documents to Sitecore Stream, process them for brand ingestion, and extract core brand elements into a concise brand kit.
- [Brand kits](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-kits.md): Brand kits in Sitecore Stream centralize core brand elements and provide a quick-reference guide for marketers.
- [Brand knowledge](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/brand-knowledge.md): Brand knowledge is created through brand ingestion, ensuring AI-generated content is accurate, consistent, and on-brand.
- [Guidelines for uploading brand documents](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/guidelines-for-uploading-brand-documents.md): Ensure optimal brand ingestion by uploading text-rich, consistent, and accessible brand documents. High-quality, relevant resources improve AI accuracy and on-brand outputs in Sitecore Stream.
- [Add or remove brand kit users](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/manage-brand-kit-access-in-sitecore-stream.md): Users who do not yet have access to brand kits can be added by admins or users with the appropriate permissions.
- [Review or refine a brand kit section](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/review-or-refine-a-brand-kit-section.md): You can review or refine the AI-generated sections in your brand kits.
- [Guidelines for Do's and Don'ts in brand kits](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/guidelines-for-do-s-and-don-ts-in-brand-kits.md): Learn how to create effective Do's and Don’ts rules in your brand kit to ensure AI-generated, optimized, and translated content consistently aligns with your brand standards.
- [Create a brand kit subsection](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/create-a-brand-kit-subsection.md): How to create subsections in a brand kit to let AI capture specific guidelines from your brand knowledge that are not included by default.
- [Rename or delete brand kits, add sources](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/manage-a-brand-kit-and-its-sources.md): Rename or delete brand kits, search, add, or delete sources, for efficient brand kit management in Sitecore Stream.
- [Using brand knowledge and brand kit sections in copilots](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/using-brand-knowledge-and-brand-kit-sections-in-copilots.md): Copilots in Sitecore use brand knowledge and brand kit sections to generate responses.
- [Troubleshooting](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/troubleshooting.md): Tips to help resolve issues when copilots don't generate the correct responses.
- [Generate a JSON Web Token (JWT)](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream/generate-a-json-web-token--jwt-.md): Generate a JSON Web Token in Stream to authorize you to use the Stream AI REST APIs.

## Using the Brand Assistant

- [Using the Brand Assistant](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant.md): Brand Assistant is a brand-aware AI copilot offering chat-based support for securely creating and managing on-brand content.
- [Configure sources](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/configure-brand-assistant-information-sources.md): Control whether the Brand Assistant uses knowledge search, web search, or both when generating responses across different chat modes.
- [Configure writing style](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/configure-brand-assistant-writing-style.md): Personalize how the Brand Assistant generates responses by selecting a writing style that matches your brand voice and audience expectations.
- [Brand-aware chats](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/generate-a-brand-assistant-response.md): How to use the Brand Assistant to create brand-aligned content, understand the elements of the response, and refine the generated content.
- [Brainstorming](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/generate-long-form-content-using-brainstorming.md): Brainstorming in Brand Assistant lets marketers use AI to generate long-form content through a chain-of-thought AI process.
- [Campaign briefs](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/generate-a-campaign-brief.md): Brief generation in the Brand Assistant lets marketers use AI to draft a campaign brief quickly and with minimal input.
- [Brand Assistant chat examples](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/brand-assistant-chat-examples.md): Brand Assistant chats provide marketers brand-specific insights, citations, and follow-up suggestions to enhance every stage of the marketing process.
- [How the Brand Assistant works](https://doc.sitecore.com/stream/en/users/sitecore-stream/using-the-brand-assistant/how-the-brand-assistant-works.md): How the Brand Assistant generates brand-aligned responses using agentic AI, brand knowledge, and brand kit sections.

## Orchestrate a campaign in Stream

- [Orchestrate a campaign in Stream](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream.md): Overview of campaign management in Sitecore Stream using agentic workflows to plan campaigns, add deliverables and tasks, and monitor progress.
- [My day](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/the-my-day-page.md): Overview of the My day page to track your assigned tasks and campaigns in Sitecore Stream.
- [Campaigns](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/the-campaigns-page.md): Overview of the Campaigns feature as a centralized workspace for creating, managing, and organizing campaigns, deliverables, and tasks.
- [Create a campaign](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/create-a-campaign.md): How to create a campaign in Sitecore Stream by outlining its initiatives and goals, and setting its duration.
- [Manage campaign access](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/manage-campaign-access-in-sitecore-stream.md): A user who is not yet a member of a campaign can send a request to Stream admins to join the campaign.
- [Add a deliverable to a campaign](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/add-a-deliverable-to-a-campaign.md): How to divide a campaign into actionable tasks by defining deliverables, setting due dates, and aligning tactics with the funnel stage.
- [Add a task to a deliverable](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/add-a-task-to-a-deliverable.md): How to divide a deliverable into individual tasks by defining required actions, setting due dates and priorities, and assigning members.

### Understanding workflow entities

- [Understanding workflow entities](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities.md): Workflow entities let you use campaigns, tasks, and deliverables to organize work, improve collaboration, and track progress easily.
- [Edit a campaign's details](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities/edit-a-campaign-s-details.md): How to edit a campaign's details to update its status, add members, modify dates, adjust descriptions, link a brand kit, or set a thumbnail image.
- [Delete, archive, or unarchive a campaign](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities/delete-archive-or-unarchive-a-campaign.md): Delete a campaign to permanently remove it, archive to temporarily hide it from your workspace, and unarchive to restore it and make it editable again.
- [Delete, archive, or unarchive a deliverable](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities/delete-archive-or-unarchive-a-deliverable.md): Delete a deliverable to permanently remove it, archive to temporarily hide it from your workspace, and unarchive to restore it and make it editable again.
- [Delete, archive, or unarchive a task](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities/delete-archive-or-unarchive-a-task.md): Delete a task to permanently remove it, archive to temporarily hide it from your workspace, and unarchive to restore it and make it editable again.
- [Task actions](https://doc.sitecore.com/stream/en/users/sitecore-stream/orchestrate-a-campaign-in-sitecore-stream/understanding-workflow-entities/task-actions.md): Link a task to a predefined marketing-related action in Sitecore to generate a URL to the relevant page in the selected tenant.

## Optional

- [Full publication as Markdown](https://doc.sitecore.com/stream/en/users/sitecore-stream/llms-full.txt): Every article in this publication in a single file.