Promotions

Abstract

Provides an overview of the elements of a promotion, including promotion books, promotions, qualifications, benefits and coupons.

Sitecore Experience Commerce (XC) gives you the ability to create and manage promotions.  The Promotions dashboard provides product marketers with a powerful  tool set that they can use to create and manage promotions for the shopping cart and sellable items.

In the Sitecore XC Promotions business tool, a promotion defines a set of qualifying rules that must be met to apply benefits at the cart level or on specific sellable items. You set  promotion qualification rules based on date/time, catalog, shop, or the customer order history.  It is possible to apply multiple qualifications to a promotion.

The elements of promotions are:

  • Promotion book: a collection of promotions, which can apply to sellable items that are contained in multiple catalogs.

  • Promotions: one or more benefits that can be applied to the cart, to specific sellable items, and to orders.

  • Qualifications: a rule that can be applied to a promotion. Multiple qualifications can be applied to a single promotion. The Commerce Engine uses prequalifying filters and rules to evaluate which promotion applies.

  • Benefits: the discounts that are applied to an order as the result of a promotion, such as free shipping or 50% off the order total. You can add multiple benefits to a promotion.

  • Public coupons: a code that can be used by any customer and that can be used multiple times on separate orders. Public coupons are frequently used for promotions that are publicized through social media marketing, or are displayed on the sellable item, category, or shop landing pages.

  • Private coupons: a code that is assigned to a single customer.