Create and edit a campaign activity


You create campaigns in the Campaign Creator.

A campaign activity is a promotion or advertising initiative designed to encourage people to visit your website. Campaign activities run for a defined amount of time. You can use campaigns to encourage visitors to perform certain actions on your website.

After you have created a campaign, you can associate attributes such as campaign groups, channels, and so on, with it. This helps you identify various aspects of the campaign that you can track in Experience Analytics.

This topic outlines how to:

Campaign activities are the individual campaigns that run for a defined amount of time.

To create a campaign activity:

  1. On the Sitecore Launchpad, click Campaign Creator.

  2. On the landing page, click Create campaign.

  3. In the General campaign info section, in the Name field, enter a name for the campaign. To enter start and end dates, click the calendar iconC06FAFBD197E48FF8AEDEFFBF4F00B8A.png and select a date from the calendar.

  4. In the Campaign classification section, select the campaign classification attributes that you want to associate with the campaign activity by clicking the drop-down menu next to each attribute.

    In this example, the Comic Con 2015 Campaign Group and the Facebook sponsored posts Channel have been added to the campaign activity.

  5. Click Save to save the campaign activity.


Once you have created a campaign activity, you can edit the campaign's name, start and end dates, or the campaign classification information.

To edit an existing campaign:

  1. On the Campaign Creator landing page, click the name of the campaign that you want to edit.

  2. In the campaign panel, click Campaign activity.

  3. On the campaign page, edit the field or fields that you want to change.

  4. Click Save to save your changes.