Sitecore Experience Platform

The Acquisition tab reports

In the Experience Analytics dashboard, the Acquisition tab contains reports about what drives traffic to your website.

The Acquisition tab consists of six subtabs:

  • Overview

  • Channels

  • Campaigns

  • Referring sites

Note

The tabs can contain duplicate reports showing the same data presented in a different way. For example, in a graph and in a pie chart. This topic does not describe each duplicate report.

You can find detailed technical information for every report, including duplicate reports and drill-down information, in the Sitecore Experience Analytics Standard Reports document.

The Experience Analytics glossary can also help you to understand the reports.

Tabs

Reports

Overview

Shows an overview of the key analytics reports on the Acquisition tab.

The_Acquisition_tab_reports-Picture_1-rId11-675354646.png

Top channels by visits

The channels with the highest number of visits to your website.

Top campaigns by visits

The campaigns with the highest number of visits to your website.

Top campaign groups by visits

The campaign groups with the highest number of visits to your website.

Top referring sites by visits

The referring sites with the highest number of visits to your website.

Channels

Describes the traffic sources or channels, both online and offline, where the interactions on your website occurred.

The_Acquisition_tab_reports-Picture_2-rId13-1008647885.png

Online and offline channels by visits

The online and offline channels with the highest number of visits to your website.

Top channels by visits

The online and offline channels with the highest number of visits to your website.

Top channels by value

The online and offline channels that have accumulated the highest number of engagement value points during visits.

Top channels by value per visit

The online and offline channels that have provided the highest average engagement value generated per visit.

Table

Lists all channels, online and offline, and includes detailed metrics.

Online

Describes the online channels that drive traffic to your website.

The_Acquisition_tab_reports-Picture_3-rId14-2093312759.png

Online

A summary of key metrics on the Online subtab showing visits, value per visit, bounce rate, and average duration for all online channels.

Online channels by visits and value per visit

The number of visits that your website has received within a specified period across all online channels, as well as the highest average engagement value generated per visit.

Online channels by value

The online channels that have accumulated the highest number of engagement value points during visits.

Online channels by conversions

The online channels that have generated the most efficient high value visits on your website.

Table

Lists all online channel groups, and includes detailed metrics

Offline

Describes the offline channels that drive traffic to your website.

The_Acquisition_tab_reports-Picture_4-rId14-153799902.jpeg

Offline

A summary of key metrics on the Offline subtab showing visits, value per visit, conversion rate percentage, bounce rate, and average duration.

Offline channels by visits and value per visit

The number of visits your website has received within a specified period, across all offline channels, as well as the highest average engagement value generated per visit.

Offline channels by value

The offline channels that have accumulated the highest number of engagement value points, generated by interactions from offline channels.

Offline channels by conversions

The offline channels that have generated the most efficient high value visits on your website.

Table

Lists all offline channel groups, and includes detailed metrics.

Campaigns

Describes your marketing campaigns and shows how they are performing.

The_Acquisition_tab_reports-Picture_5-rId17-1313913618.png

Top campaign groups by visits

The campaign groups with the highest number of visits to your website.

Top campaign by visits

The campaigns with the highest number of visits to your website.

Top campaigns by visits

The number of interactions where given campaigns were registered, sorted by the total number of visits.

Top campaigns by value per visit

The campaigns that have provided the highest average engagement value generated per visit.

Top campaigns by bounces

The campaigns with the highest number of bounces.

Table

Lists all campaigns that you are running, and includes detailed metrics.

Groups

Describes your grouped campaigns.

The_Acquisition_tab_reports-Picture_15-rId19-331122802.png

Top campaign groups by visits

The campaign groups with the highest number of visits to your website.

Top campaign groups by value per visit

The campaign groups that have provided the highest average engagement value generated per visit.

Table

Lists all the campaign groups that you have, and includes detailed metrics.

Campaign facets

Describes your campaign facets, which you can use to classify your campaigns into meaningful groups.

The_Acquisition_tab_reports-Picture_13-rId22-83276990.png

Campaign facet groups by visits

The campaign facet groups with the highest number of visits to your website.

Campaign facet groups by value per visit

The campaign facet groups that have provided the highest average engagement value generated per visit.

Campaign facet groups by bounce rate

The campaign facet groups with the highest number of bounces.

Table

Lists all campaign facet groups that you have, and includes detailed metrics.

Referring sites

Describes the external websites that refer contacts to your website.

The_Acquisition_tab_reports-Picture_14-rId33-100277384.png

Top referring sites by visits

The referring sites with the highest number of visits to your website.

Top referring sites by value

The referring sites that have accumulated the highest number of engagement value points during visits.

Top referring sites by value per visit

The referring sites that have provided the highest average engagement value generated per visit.

Table

Lists all of the referring sites, and includes detailed metrics.