Sitecore Experience Platform

The Audience tab reports

Abstract

The Audience tab helps you gain a better understanding of your who your contacts are.

In the Experience Analytics dashboard, the Audience tab contains reports that help you gain a better understanding of who your contacts are, by analyzing how they engage with your website.

The Audience tab consists of five subtabs:

  • Overview

  • Devices

  • Languages

  • Locations

  • Pattern matches

Note

The tabs can contain duplicate reports showing the same data presented in a different way. For example, in a graph and in a pie chart. This topic does not describe each duplicate report.

You can find detailed technical information for every report, including duplicate reports and drill-down information, in the Sitecore Experience Analytics Standard Reports document.

The Experience Analytics glossary of terms can also help you to understand the reports.

Tabs

Reports

Overview

Shows an overview of the key analytics reports on the Audience tab.

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Online interactions by visits and value per visit

The number of visits your website has received within a specified period, as well as the average engagement value generated per visit.

Top countries by visits

The countries with the highest number of visits to your website.

Top cities by visits

The cities with the highest number of visits to your website.

Pattern matches by visits

The number of visits where contacts have matched with a given pattern card.

Top languages by visits

The languages in your website that your contacts have browsed in, and that have the highest number of visits.

Devices

Describes the different device types and device models that access your website.

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Top device types by visits

The device types with the highest number of visits to your website.

Top device types by value per visit

The device types that have provided the highest engagement value generated per visit.

Top device types by bounces

The device types with the highest number of bounces.

Top device models by value per visit

The device models that have provided the highest average engagement value generated per visit.

Table

Lists all the device types that visit your website and includes detailed metrics.

Device models

Describes specific device models that interact with your website.

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Top device models by visits

The device models with the highest number of visits to your website.

Device models by value per visit

The device models that have provided the highest average engagement value generated per visit.

Device models by bounces

The device models with the highest number of bounces.

Device models by page views per visit

The average total number of page views per visit of all device models.

Table

Lists all the device models that visit your website and includes detailed metrics

Languages

Describes the languages that are most common on your website.

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Top languages by visits

The languages on your website that your contacts have browsed in, and that have the highest number of visits.

Top languages by value

The languages on your website that your contacts have browsed in, and that have accumulated the highest number of engagement value points during visits.

Top languages by value per visit

The languages on your website that your contacts have browsed in, and that have provided the highest average engagement value generated per visit.

Table

Lists all the languages that your website is in, and includes detailed metrics.

Locations

Describes specific geographical data of your website contacts.

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Top countries by visits

The countries with the highest number of visits to your website.

Top regions by visits

The regions with the highest number of visits to your website.

Top cities by visits

The cities with the highest number of visits to your website.

Countries

Describes specific countries your contacts access your website from.

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Top countries by visits

The countries with the highest number of visits to your website.

Top countries by value

The countries that have accumulated the highest number of engagement value points during visits.

Top countries by value per visit

The countries that have provided the highest average engagement value generated per visit.

Table

Lists all countries that visit your website and includes detailed metrics.

Regions

Describes specific regions your contacts access your website from.

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Top regions by visits

The regions with the highest number of visits to your website.

Top regions by value

The regions that have accumulated the highest number of engagement value points during interactions.

Top regions by value per visit

The regions that have provided the highest average engagement value generated per visit.

Table

Lists all regions that visit your website and includes detailed metrics.

Cities

Describes specific cities your contacts access your website from.

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Top cities by visits

The cities with the highest number of visits to your website.

Top cities by value

The cities that have accumulated the highest number of engagement value points during visits.

Top cities by value per visit

The cities that have provided the highest average engagement value generated per visit.

Table

Lists all cities that visit your website and includes detailed metrics.

Pattern matches

Describes how often your contacts match up with personas or profile cards.

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Top pattern matches by visits

The pattern cards with the highest number of visits.

Top pattern matches by value

The pattern cards that contacts have matched with, and that have accumulated the highest number of engagement value points.

Top pattern matches by value per visit

The pattern cards that contacts have matched with, and that have provided the highest average engagement value generated per visit.

Table

Lists all pattern cards that contacts have matched with and includes detailed metrics.