Using the Personalization dashboard

Abstract

The Personalization dashboard in Experience Optimization shows a number of key performance indicators for personalization.

The Personalization dashboard is a tab in the Experience Optimization dashboard. The Personalization dashboard shows a number of key performance indicators for personalization on your websites. You can filter the results to show data for a single site.

The Personalization dashboard

The Personalization activity card shows high level KPIs for personalized content for the past 30 days. The tab contains the following data:

  • Number of personalized pages.

  • Total number of personalized experiences on the site. This includes every variation of each personalized page.

  • Total visits to the personalized pages, including visits that view the default experience.

  • Personalized impressions, which is the percentage of visits to personalized pages that view a personalized experience.

  • Total personalization effect on engagement value per visit, which is calculated as the total trailing value per visit for all personalized experiences compared with the trailing value per visit of the default experience.

  • Total personalization effect on goal conversions, which is the conversion rate for all personalized experiences compared with the conversion rate for the default experience.

  • % change: for each KPI, this indicates how much the total or percentage has changed compared to the previous 30 days, as a percentage of the original.

This chart shows the best and worst performing personalized experiences. For each experience included in the chart, the top bar shows the effect on trailing value per visit and the bottom bar shows the effect on goal conversion rate compared to the default experience.

This chart shows the goals that have the greatest change in conversion rate depending on whether the visitor gets a personalized experience versus a default experience. The chart includes the five goals whose conversion rate improves most from personalization, as well as the five goals whose conversion rate improves least from personalization.

Sitecore compares the average conversion rate of a single goal for all visitors that view one or more personalized experiences to the average conversion rate of the goal for all visitors that see only default content. The conversion rate effect is the difference between the average personalized conversion rate and the average default conversion rate.

Each line in the chart shows the conversion rate effect for one goal over the last 30 days.

You can show and hide lines in the chart by clicking the goal name in the chart legend.