Sitecore Stream in XM Cloud
Sitecore Stream is a collection of AI capabilities designed to transform how marketers approach their daily tasks in today's digital landscape. For XM Cloud, Sitecore Stream provides a Content Copilot, a tool that simplifies the creation of high-quality on-brand content by generating and optimizing text-based components in XM Cloud.
With the optimized content created by Stream, you can seamlessly create A/B tests to identify which text performs best against your business goal. You can also use the Stream capability to personalize pages to a specific audience.
Apply brand intelligence to XM Cloud
In addition to generating and optimizing content, Stream Premium users can access the brand intelligence capabilities in XM Cloud.
Brand-aware AI is an advanced capability designed to understand and apply your brand's identity consistently across Sitecore products. When you assign a brand kit to a site in XM Cloud, the brand-aware AI retrieves the relevant brand insights needed to match the intent. This enables you to create content and experiences that are contextually relevant, consistently on-brand, impactful, and aligned with your strategy.
When a brand kit is assigned to the site, all the content generated or optimized within that site will take into account the following elements:
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Brand Context - information on your brand's purpose and positioning for cohesive communication.
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Dos and Don'ts - guidelines to ensure content aligns with your brand's tone and values.
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Tone of Voice - traits like friendliness or confidence that define your brand's personality.
To apply brand intelligence capability to the content generated in XM Cloud:
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Open Sites, and click Settings
on the tile of the relevant site. -
In the left-hand pane, click Brand kit (Stream).
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In the Brand kit drop-down menu, click on the brand kit you want to apply to this site.