---
title: "Commerce Marketing Automation campaigns"
slug: "commerce-marketing-automation-campaigns-602250"
abstract: "Introduction to Commerce Marketing Automation campaigns."
---
# Commerce Marketing Automation campaigns

Using Commerce marketing automation campaigns, you can re-engage with customers who have visited your storefront but not completed a purchase, confirm new orders, and recommend new products. When you add a **Commerce Marketing Automation Campaign** to a storefront site during [site creation](https://doc.sitecore.com/xp/en/developers/102/sitecore-experience-commerce/create-a-commerce-tenant-and-site.html "Create a Commerce tenant and site"), a new Commerce marketing automation campaign is created using the Commerce marketing automation template. This template includes the **Send commerce email** activity, which lets you include contact and cart information in an email campaign. You can customize the default template as needed.