---
title: "Set up the EXM structure for the storefront site"
slug: "set-up-the-exm-structure-for-the-storefront-site"
abstract: "How to create the required EXM structure manually for a storefront site in order to take advantage of Commerce messaging."
---
# Set up the EXM structure for the storefront site

Each storefront site must have its own email folder that contains the email message template. This structure is created by default for the Storefront Abandoned Cart and the Storefront New Order Placed marketing automation campaigns. If you did not select the Storefront marketing automation campaigns during site creation and are, instead, designing your own marketing automation campaign, you must set up the EXM structure.

To set up the Storefront email structure:

1. On the Sitecore Launchpad, click **Content Editor**.
2. In the Content Editor, go to *sitecore/Content/<tenant>/<site>*, right-click <site>, and click **Insert, Insert from template**.
3. On the **Browse** tab, in the **Template** field, go to *Templates/Branches/System/Email*, and click **Manager Root**.
4. In the **Item Name** field, specify the item name, which should use the following naming convention *<site name> Emails* (for example, Storefront Emails), and then click **Insert**.
5. In the content tree, select the newly created item (for example, Storefront Emails) and, on the **Content** tab, in the **Message Generation** section, click the **Embed Images** check box.
6. In the content tree, go to *sitecore/Content/<tenant>/<site>/<<site> Emails>/Message Types/Automated Message*, and click **Default**.

    ![Email manager in the Content tree](https://doc.sitecore.com/api/markdown-image/xp/en/developers/103/sitecore-experience-commerce/images/StorefrontEmails.png)

7. On the ribbon, on the **Configure** tab, in the **Insert Options** group, click **Assign**.
8. In the **Insert Options** dialog box, go to *Templates/Branches/Feature/Commerce Experience Accelerator/Commerce Emails*, select **Abandoned Cart**, **New Order Placed**, and/or **Recommended Products** and move them to the **Selected** list.

    ![Email templates](https://doc.sitecore.com/api/markdown-image/xp/en/developers/103/sitecore-experience-commerce/images/EmailSelectedList93.png)

9. Click **OK**.
10. On the ribbon, click **Save** to save your changes.