---
title: "Add an external website in FXM"
slug: "add-an-external-website-in-fxm"
abstract: "Add the external websites that you want to track with FXM."
---
# Add an external website in FXM
The Federated Experience Manager (FXM) is an application that allows you to track visitor interactions and generate analytics information on external, non-Sitecore websites. You use FXM to implement personalization rules, assign goals and events, as well as implement content profiling on an external site.
Add an external website for tracking
To add an external website for tracking:
1. On the [Sitecore Launchpad](https://doc.sitecore.com/xp/en/users/104/sitecore-experience-platform/overview-of-the-sitecore-launchpad.html), open the Federated Experience Manager.
2. On the **FXM Dashboard**, click **Add external website.**
3. On the **Website** tab, under **General website information**, enter the name and domain of the external website and click **Save**.
4. In the **Tracking script** section, a tracking script is generated. Copy this script and add it to every page that you want to track on the external website.
5. Now you can open the website in the FXM Experience Editor and then add any relevant marketing attributes, such as goals, events, and so on.
> [!note]
> The FXM features are also available from the content tree in the Marketing Control Panel in the Federated Experience Manager node.
### Set up rules for tracking
In the Marketing Control Panel, you can set up the Federated Experience Manager to track only certain types of visits to your website, for example, visits from specific domains or visits referred from a specific website.
To set up rules for tracking the visits to an external website:
1. On the Sitecore Launchpad, open the Marketing Control Panel and in the content tree, navigate to **Federated Experience Manager**.
2. Click the external website that you want to apply a new rule to.
3. Under the **Configuration** section, in the **Matching Rules** or **Language Rules** section, click the link **Edit rule,** and in the [Rule Set Editor](https://doc.sitecore.com/xp/en/users/104/sitecore-experience-platform/the-rule-set-editor.html) dialog, add the relevant rules and actions.
Edit or remove an external website
You can edit the external website's name or domain or remove the website from FXM.
To edit a website's information:
1. On the **FXM Dashboard**, under **Tracked external websites section**, click the name of the website that you want to edit.
Use the search field to search for the relevant website, or use the left-hand menu to find the relevant website from a list of:
- All the websites in FXM.
- Websites that you added.
- Recently created websites.
2. On the **Edit External Website** page:
- Click **Edit** to edit the website name or domain. Save your changes.
- Click **Delete** to remove the website from FXM.
3. To publish the changes you made, on the **Edit External Website** page, click **Publish** and then follow the steps in the [Publishing wizard](https://doc.sitecore.com/xp/en/users/104/sitecore-experience-platform/publish-a-website.html).