---
title: "Define sending limits in the Content Editor"
slug: "define-sending-limits-in-the-content-editor"
abstract: "How to control the number of email messages that can be sent to a contact in any given day, week, or month."
---
# Define sending limits in the Content Editor

Sending limits give you control over the number of email messages that can be sent to a contact in any given day, week, or month. You define sending limits for each manager root. When a regular email campaign is queued, contacts who exceed the defined sending limits are filtered out. Because automated email campaigns do not queue recipients, the Email Experience Manager verifies the sending limits during dispatch and a Sent failed event is created if the limits are exceeded.

> [!note]
> EXM uses the server date when verifying if the number of sent email messages to a contact exceeds the sending limits.

The number of sent email messages is stored on the contact in the `ExmKeyBehaviorCache` facet.

To define sending limits for a manager root:

1. On the [Sitecore Launchpad](https://doc.sitecore.com/xp/en/users/103/sitecore-experience-platform/en/overview-of-the-sitecore-launchpad.html), click **Content Editor**.
2. In the tree view, navigate to *sitecore/Content/<Manager Root>*.
3. On the **Content** tab, in the **Send Limits** section, select the **Send Limits Enabled** check box to activate the sending limits.
4. In the **Daily**, **Weekly** and **Monthly Send Limit** fields, define the maximum number of email messages that can be sent to an individual recipient.

    > [!important]
    > If you set a limit to zero, no email messages are sent. If you leave a sending limit blank, an infinite number of email messages can be sent.

    ![Content Editor showing the Content tab for Email and the Send Limits Enabled checkbox.](https://doc.sitecore.com/api/markdown-image/xp/en/developers/exm/103/email-experience-manager/images/ContentEditorSendLimits.png)

    > [!note]
    > If there are inconsistencies across the three time periods (that is, per day, per week, per month), the most restrictive rule applies. For example, if a contact can receive four email messages a month but only three email messages per week, they will not be able to receive any more email messages after their third message within the same week.