Content Builder

Sitecore’s Experience Database collects a large amount of behavioral data relating to how your users interact with your websites and other channels. Once it's been collected, that data can be leveraged to influence future interactions with those users.

Salesforce Marketing Cloud’s Content Builder allows marketers to create static and personalized content for use within other parts of Marketing Cloud.

The integration between Sitecore and Journey Builder is based on making lists and segments created in Sitecore available in Salesforce Marketing Cloud as data extensions.

For more information on creating lists in Sitecore, see:

Within content builder there is a concept of Dynamic Content Blocks. These Dynamic Content Blocks allow a marketer to change which content is going to be displayed to a user based on a set of rules. These rules can leverage the list and segment information made available via Data Extensions.

For more information, see the Salesforce Content Builder documentation.