Activity for Marketing Automation

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The Salesforce Marketing Cloud (SFMC) Activity for Marketing Automation (MA) enables you to synchronize xConnect contact details to SFMC using Marketing Automation campaigns.

This section describes how you can set up a synchronization between Sitecore and SFMC that is triggered by events in an Marketing Automation engagement plan.

Requirements

You must install the SFMC MA connector. The SFMC MA installation guide on the Sitecore download site covers how to perform the installation.

Before you set up an SFMC MA action, you must also perform the following actions from the SFMC Behavioral Data Exchange installation guide:

Create an SFMC tenant.
Configure and test an SFMC endpoint.
Test the xConnect endpoint.
Run the pipeline batch that creates the required data folders.

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