Recommendations for contact list naming
Current version: 7.0
To avoid issues when synchronizing data from Sitecore to Salesforce Marketing Cloud (SFMC), follow these recommendations:
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Make sure that each contact list has a unique name in Sitecore.
It is possible to have two contact lists with the same name in Sitecore, but SFMC does not allow you to have two data extensions with the same name.
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Make sure that the names of contact lists in Sitecore contain at least one alphanumeric character.
Sitecore allows you to use contact list names that only contain numeric characters, but it is not possible to have data extension names in SFMC that only consist of numeric characters.