Salesforce Marketing Cloud data extensions

Current version: 7.0

Salesforce Marketing Cloud (SFMC) uses data extensions to store information. Sitecore stores the definitions for the data extensions in the Connect for SFMC tenant, in Tenant Settings/Providers/SFMC/Object Definitions.

By default, there are four data extension definitions in the folder:

  • Data Extension Templates/Email Studio Template

    This represents the data extensions that the Push Marketing Lists pipeline batch creates in the /Data Extension/Sitecore/Emails folder in SFMC.

  • Data Extensions/Audience Definition

    This represents the data extension Audience Definition in the /Data Extensions/Sitecore/Journeys folder in SFMC.

  • Data Extensions/Audience Membership

    This represents the data extension Audience Membership in the /Data Extensions/Sitecore/Journeys folder in SFMC.

  • Data Extensions/Sitecore/xDB Contact

    This represents the data extension xDB Contacts in the /Data Extensions/Sitecore folder in SFMC.

You can customize the data extensions by adding new fields or by creating new data folders.

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