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Salesforce Marketing Cloud data extensions

Abstract

Introduction to Salesforce Marketing Cloud data extensions in Sitecore.

Salesforce Marketing Cloud (SFMC) uses data extensions to store information. Sitecore stores the definitions for the data extensions in the Connect for SFMC tenant, in Tenant Settings/Providers/SFMC/Object Definitions.

By default, there are four data extension definitions in the folder:

  • Data Extension Templates/Email Studio Template

    This represents the data extensions that the Push Marketing Lists pipeline batch creates in the /Data Extension/Sitecore/Emails folder in SFMC.

  • Data Extensions/Audience Definition

    This represents the data extension Audience Definition in the /Data Extensions/Sitecore/Journeys folder in SFMC.

  • Data Extensions/Audience Membership

    This represents the data extension Audience Membership in the /Data Extensions/Sitecore/Journeys folder in SFMC.

  • Data Extensions/Sitecore/xDB Contact

    This represents the data extension xDB Contacts in the /Data Extensions/Sitecore folder in SFMC.

You can customize the data extensions by adding new fields or by creating new data folders.