SFMC Behavioral Data Exchange architecture

Current version: 8.0

The Sitecore Connect for Salesforce Marketing Cloud Behavioral Data Exchange (SFMCBDE) connector lets you synchronize behavioral data from xDB to Salesforce Marketing Cloud (SFMC).

This section explains how you can use the behavioral data in SFMC. It also explains the additional plugins you can add to SFMCBDE that let you trigger synchronization based on Marketing Automation campaigns and enables you to synchronize contact data using Journey Builder activities.

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