An overview of xConnect and the xDB, and how to get started with the xConnect Client API.
xConnect is the service layer between the xDB and all client applications. Use xConnect to get, create, search, and update contacts and interactions.
The web tracker tracks a contact's activity on a website and submits it to xConnect.
The Marketing Automation Engine processes engagement plan enrollments and moves contacts through plans.
Use the Marketing Operations API to manage definitions and taxonomies.
Segment contacts by behavior or facet and create your own conditions to extend personalization.
Aggregate and process contact data in the reporting database.
Distributed processing at scale.
Store and retrieve reference data from systems external to the xDB.
Access aggregated reporting data.
Add Sitecore content on external non-Sitecore websites. Track visitor interactions and generate analytics.
Mobile analytics on data collected from mobile apps, IoT, AR, VR and other emerging channels.